About Yuval

Yuval is a leader in our High Tech, Media & Entertainment, Telecommunications and Strategy Practices. He is especially focused on helping companies with growth-led transformations. Now based in London, he previously spent 6 years in Shanghai, helping companies to navigate China's rapidly changing economic landscape, accelerate growth and improve profitability.

Yuval works closely with consumer, tech, media and advanced industries companies on topics related to corporate and growth strategy, innovation, consumer insights, branding, marketing effectiveness, and route to market. He recently helped a major consumer tech company reposition its brand, simplify and sharpen its product portfolio and improve its go-to-market, resulting in substantial market-share gains. He also worked closely with a fast-moving-consumer-goods company to reprioritize investment across categories, cities, and channels, achieving more than 20 percent growth while substantially improving profitability.

In China, Yuval led the Strategy Practice for the Greater China region. He worked with government agencies to leverage consumer insights and private-sector collaboration for economic development, and he led McKinsey's Insights China consumer-market-intelligence group.

A prolific author, Yuval is a regular contributor to the McKinsey Quarterly, Harvard Business Review online and Linkedin.

Published work

"Where, how much, and how: Answering the hardest questions of resource allocation," McKinsey & Company, October 2016

"Chinese consumers: Revisiting our predictions," McKinsey Quarterly, October 2016

"How nimble resource allocation can double your company’s value," McKinsey & Company, August 2016

"Why it’s still a world of ‘grow or go’," McKinsey Quarterly, October 2015

"Parsing the growth advantage of emerging-market companies," McKinsey Quarterly, May 2012

"Meet the Chinese consumer of 2020," McKinsey Quarterly, March 2012

"China's confident consumers," McKinsey & Company, November 2011

"Tapping China's luxury-goods market," McKinsey & Company, April 2011

"Is your emerging-market strategy local enough?," McKinsey Quarterly, April 2011

"China's new pragmatic consumers," McKinsey & Company, October 2010

"China's Internet obsession," McKinsey & Company, March 2010

"Understanding China's wealthy," McKinsey & Company, July 2009

Past experience

Israeli Defense Forces
Company commander


Harvard Business School

Tel Aviv University Law School