About Yran

Yran leads our digital banking and innovation work in Latin America, assisting a broad spectrum of financial services companies in digital transformation and innovation. He has advised banks and credit card companies on e-commerce opportunities and optimal growth strategies in the Brazilian market, and has provided guidance to acquirers in defining new business models and assessing risks in their merged operations. In the area of mobile banking, he has assisted individual banks in the analysis of potential partnerships with telcos and has developed an overall strategy for banks and acquirers in Brazil, based on an understanding of global and Brazilian marketing dynamics.

Among his recent client engagements, Yran assisted in a large Brazilian bank’s digital transformation including the development and implementation of agile methodology, and led the IT infrastructure transformation in another leading Brazilian bank to enable digital strategy. In Peru, he led the digital transformation of a retail bank, digitizing client journeys, creating new capabilities (digital sales, data and AA, digital payments, etc.) and transforming the culture.

Yran also serves clients outside the banking industry. In partnership with the global nonprofit organization Endeavor and Brazil’s Ministry of Industry and Development, he facilitated the creation of a countrywide initiative to find and support innovative entrepreneurs. In the technology sector, he led the development of innovation strategy for BrassCom, the Brazilian Association of Information Technology and Communication Companies.

Published work

End-to-end digitization for securities services,” (PDF–1.40 MB), McKinsey & Company, September 2014

Venture capital as a path to innovation in payments,” (PDF–340 KB), McKinsey & Company, September 2013

Creating value through credit card partnerships in Latin America,” (PDF–379 KB), McKinsey & Company, March 2011

Past Experience

Nortel Networks
Technology project manager, Nortel Brazil, Nortel Canada
1998-02

Programmer and IT consultant in Spain and Brazil
1996-98

Education

THNK School of Innovation (Netherlands)
Innovation/Design/Entrepreneurship program

University of Michigan
MBA

Unicamp (State University of Campinas)
Undergraduate degree, computer engineering; Postgraduate degree, economics