Walter is a pricing expert and leads McKinsey's B2B pricing service line. He has worked with numerous clients across a broad range of technology, industrial, and distribution sectors in the areas of pricing, sales, channel management, go-to-market strategy, commercial productivity, and business strategy.
Recent contributions include architecting a multi-year pricing excellence transformation across all business units of a leading B2B services company, creating a new pricing model and market-entry strategy for a new information-based product offering for a global media company, and establishing a value-based pricing strategy for a revolutionary new product at a leading edge technology company.
Walt regularly leads development of cutting edge knowledge within McKinsey, exploring topics such as dynamic deal scoring, heuristic price optimization, product/solution lifecycle pricing, capturing the full value of innovation, and value-based segmentation. He is also a frequent author with articles in IndustryWeek, CMO Magazine, Journal of Professional Pricing, and the Harvard Business Review, as well as McKinsey publications.
“Playing every hand better in the pricing game,” McKinsey & Company, December 2016
“The pricing renaissance: New ways to reduce risk and unlock value,” McKinsey on Marketing & Sales, April 2015
“$200 billion and counting: How to separate profit from risk in times of plunging oil prices,” McKinsey on Marketing & Sales, April 2015
“Using big data to make better pricing decisions,” McKinsey & Company, June 2014
The Price Advantage, 2nd Ed., John Wiley & Sons, 2010
“Building a better pricing infrastructure,” McKinsey & Company, August 2010
“Do you have a long-term pricing strategy?,” McKinsey & Company, October 2010
“The payoff from investing in pricing capabilities,” IndustryWeek, September 2010
“Price smarter on the net,” Harvard Business Review, February 2001
PhD, engineering sciences and SM, applied mathematics
SM and SB, mechanical engineering