About Udo

Udo is a senior partner at McKinsey & Company, based in Hamburg and Shanghai.

He is currently leader of McKinsey’s Consumer Packaged Goods and Retail Practices in China and is co-leader of the Consumer Asia Pacific Consumer Practice. In addition, he is leading the global growth compass research of McKinsey that helps consumer goods companies to identify profitable pockets of growth on a worldwide basis.

In 2007 he founded ConsuMEA, which focuses on McKinsey’s consumer and retail work in the Middle East and Africa.

His clients are among the world’s most respected leaders in the consumer goods and retail industries. This includes multinational companies, but also the rising stars in emerging markets. He advises them on all major topics covering the top management agenda.

Udo joined McKinsey in 1994 after having worked for Degussa in Asia, Deutsche Bank in South America, and IBM in Europe.

Udo is an active and contributing member of a series of non-profit organizations such as Der Übersee-Club, the Anglo-German Club, and the American Club.

He graduated from the WHU Otto Beisheim School of Management in Koblenz, Germany, after studying in the United States at the University of Pennsylvania and in Chile at the Universidad Adolfo Ibañez. Udo holds a PhD in Economics.


Otto Beisheim School of Management

Otto Beisheim School of Management