About Tracy

Tracy is the head of McKinsey’s Consumer Packaged Goods and Retail Practices in Central and South America; she previously founded and led our Latin American Healthcare Practice.

Since 2004, Tracy has provided advisory support to executives and government leaders in Brazil. She has served a wide variety of companies and institutions including retailers, consumer goods manufacturers, pharmaceutical companies, health care providers, and national health systems. Taking a transformational view, she guides efforts to help leaders find new sources of growth, find commercial opportunities, drive turnarounds, and improve quality. She is particularly interested in consumer sentiment and behavior.

Examples of her work include:

  • delivering a turnaround for a major retailer, addressing all value creation levers
  • delivering a commercial transformation for an apparel retailer
  • developing a growth strategy and market access approach for a major pharmaceutical player
  • delivering an industry-wide approach for improving the Brazilian healthcare system

Tracy closely tracks trends affecting Brazil’s largest consumer industries. As market dynamics shift, she contributes to efforts to track sources of opportunity and evaluate changing customer preferences.

A native Australian, Tracy first joined McKinsey in our Sydney office in 1997 and moved to the San Francisco office in 2002 before transferring to São Paulo. She is fluent in English and Portuguese.

Published work

Maintaining momentum in Brazil’s pharmaceutical market,” McKinsey & Company, April 2015

Capturing the Brazilian pharma opportunity,” McKinsey & Company, April 2012

“From quantity to quality: The health of the Brazilian healthcare industry,” Perspectives on Healthcare in Latin America, McKinsey & Company, September 2011

“The beauty of Brazil,” McKinsey on Marketing & Sales, McKinsey & Company, November 2010

“How big retailers can serve Brazil's mass-market shoppers,” McKinsey Quarterly, March 2007

Past experience

DingoBlue PTY Ltd
marketing director

Blake Dawson Waldron
paralegal

Education

Stanford University, Graduate School of Business
MBA

New South Wales, University of Australia
LLB, Law

New South Wales, University of Australia
BA