About Tim

Tim is the head of McKinsey’s global Consumer Marketing Analytics Center (CMAC), a group of more than 150 consultants bringing advanced analytics capabilities to clients in the retail, packaged-goods, banking, telecom, and consumer-healthcare sectors to inform strategic decision making. Before taking on leadership of the CMAC group, he led our retail work in North and South America for many years.

Working extensively across Canada, the US, the UK, Australia, and South America, Tim has developed and implemented turnaround and growth strategies for consumer services, food, general-merchandise, multiformat, and multichannel fashion retailers and wholesalers. He has helped executives with lean redesign and the application of lean-operations techniques, the redesign of merchandise flows from the distribution center to the shelf, and the redesign of purchasing and supplier-management approaches, along with supply-chain optimization efforts. Additionally, Tim has developed and market-tested new format and retail concepts, developed new growth positioning, and helped define new business opportunities.

Before joining McKinsey, Tim was a marketer in Procter & Gamble’s food-and-beverage division, which included the introduction of new brands to the Canadian market.

Based in Toronto, Tim is a board member of one of Canada's largest public hospitals and was a longtime United Way board member.


Data analytics: Three key challenges,” McKinsey on Marketing & Sales, May 2013

Making data analytics work: Three key challenges,” McKinsey & Company, March 2013

Published work

Views from the front lines of the data-analytics revolution,” McKinsey Quarterly, March 2014

The data-driven life,” McKinsey on Marketing & Sales, October 2013

Four steps to turn Big Data into action,” McKinsey on Marketing & Sales, October 2013

Five roles you need on your big data team,” Harvard Business Review, July 2013

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Marketing & IT in the age of big data,” Chief Marketing & Sales Officer Forum, December 2012

Big data and advanced analytics: Success stories from the front lines,” Forbes, December 2012

Past experience

Advertising and Marketing


University of Western Ontario, Richard Ivey School of Business