About Simon

Simon helps consumer and retail clients on a broad range of issues related to growth strategy, market entry, and supply-chain and sales-and-channel management across Asia. He leads our Customer and Channel Management Service Line in Japan, specializing in key account management and route-to-market strategies.

Simon’s recent projects in the consumer sector include:

  • working with a leading multinational consumer-products company in developing and rolling out a route-to-market approach in its Indonesia business
  • helping a leading pan-Asian beverage company develop a growth strategy to double its returns over the next five years
  • supporting a leading fast-moving consumer-goods company in creating its manufacturing footprint in the Association of Southeast Asian Nations
  • helping a Japanese food-and-beverage company determine its market-entry strategy in Southeast Asia

Simon first joined the firm’s Amsterdam office in 2007, transferring to Japan in 2015.

Education

London Business School
MBA

University of Cambridge, St. John’s College
MPhil, micro- and nanotechnology enterprise

Utrecht University
BSc, physical chemistry