About Sha

Sha Sha has led our Advanced Industries practice in Greater China since 2008 (including the Automotive & Assembly practice). She works with clients on a variety of challenging issues, including growth strategy, marketing innovation, post-merger integration, product development, and sales transformation. She established a multi-year exclusive collaboration with the NDRC, China's top state planning agency. The resulting McKinsey-NDRC Auto Forum focuses on industry competence-building efforts and on improving the competitiveness of the Chinese auto industry.

Recent examples of her engagements include:

  • Developed a successful 10-year growth strategy for a leading auto OEM in China; supported a two-year project management office (PMO) with capability building at key functions. In addition, helped the client establish its own strategy office, which included driving rigorous execution and competence building
  • Optimized product development processes of the first China-specific vehicle for a leading OEM. Led the joint cross-functional team, which shortened the development time by six months, and achieved stretch cost and quality targets. The vehicle has achieved record sales of 1 million cars and remains the company’s champion product since its successful launch in Aug 2008
  • Diagnosed core processes and systematically accessed frontline execution capabilities on a regional basis at a leading OEM, then led a successful two-year frontline transformation. The effort improved its customer sales satisfaction (SSI) ranking by 10 positions after a two-year change program, together with more than 15-percent annual revenue and profit growth within the period
  • Helped to build customer-oriented retail marketing system, analyzing consumer behavior on a regional level, conducting digital tracking to link online to offline conversion, and identifying sales-funnel weaknesses to ensure efficiency

Sha Sha is an ardent advocate for entrepreneurs, having coached the Cartier Women’s Initiative Awards for five years—and the China team to success as a Laureate globally in 2012. She is also frequently invited by CBN, CCTV, and Oriental TV on business and social programs as the anchored guest, and was elected into the 10th Committee of the Shanghai Youth Federation.


Harvard Business School

Beijing University
BA with honors, International Economics