About Sajal

Sajal is based in Chicago and leads our Retail Practice in the Americas, with a focus on global retail. He serves clients across Asia, Europe, Latin America, the Middle East, and North America.

In over two decades of consulting, Sajal has supported global retail and packaged-goods clients as they set growth strategies. He serves clients across hypermarket, grocery, restaurant, department store, specialty-apparel, beauty, luxury, home-fashions, and specialty-hardlines formats. He has led comprehensive commercial transformations for top retailers, encompassing digital transformation rooted in the consumer decision journey, omnichannel-marketing effectiveness, personalization, category strategy, technology-enabled pricing, promotions and assortment architecture, and merchandising capability building. Sajal also works with his clients on operational transformations to improve the performance of their omnichannel store operations and their supply chains.

Examples of his recent projects include the following:

  • devising an e-commerce growth strategy and implementation for a global apparel brand
  • serving a leading department store on its marketing transformation
  • creating the omnichannel marketing and personalization journey of a leading beauty retailer
  • leading the strategic and organizational transformation of a quick-service restaurant chain
  • leading the omnichannel merchandising transformation for a large North American retailer
  • developing a digital transformation plan for a major hypermarket

Sajal has also led numerous due diligence efforts for private-equity and retail-portfolio companies. Regardless of the scope or size of a project, Sajal makes capability building a top priority, coaching executives on newly embedded solutions and approaches, and designing knowledge-transfer programs.

Before joining McKinsey, Sajal was a consumer-goods executive in Asia and Europe. He speaks at industry conferences, such as the Association for Corporate Growth, Google Retail Advisory Council, National Retail Federation, and Shop.org, and has recently contributed to the McKinsey Global Institute report, Growth and renewal in the United States, and is leading our Reformation of Retail proprietary perspectives.

Past experience

Mexx International
Product and brand management

Lakmé Cosmetics
Sales at leading Indian beauty brand

Hindustan Lever, subsidiary of Unilever
Management Trainee

Education

Kellogg Graduate School of Management, Northwestern University
MBA

University of Delhi
BA, commerce and economics