About Roland

Roland John, leader of the North American B2B Marketing & Sales Practice, works closely with clients to help them provide both low-cost support for customer needs and go-to-market strategies that build customer relationships.

Drawing on a deep understanding of customer economics, Roland has worked with clients to redesign their customer interaction models, including their direct-sales forces, inside sales teams, and third-party channels. He has helped clients segment customers and develop key-account management approaches in multiple industries, including chemicals, building products, and financial institutions. He has also helped develop higher-performing sales forces for clients in the hospitality, chemicals, and building products industries.

Published work

A virtuous cycle for top-line growth,” McKinsey Quarterly, February 2015

Put the “and” back in “sales and marketing,” Harvard Business Review, October 2014

Education

Indiana University
MBA

Technical University
Masters, computer science and business administration