About Rishi

Rishi is a leader in the Marketing ROI service line and works with sophisticated econometrics to help clients understand the impact of their marketing spend across digital and non-digital channels. As the global co-leader of the firm’s econometric/mix modeling efforts, he develops the advanced analytic capabilities to help companies understand accurately design and measure every aspect of a marketing program.

Rishi brings 16 years of experience in advanced analytics. Among his recent client engagements are: a broad marketing transformation to build ROI capabilities for a major insurance/financial services company; a three-month marketing ROI transformation for an international canned-foods manufacturer; and advanced pricing analytics for a global communications company.

Rishi is also a member of the Board of Trustees of the Marketing Science Institute (MSI).

Published work

Using marketing analytics to drive superior growth,” McKinsey & Company, June 2014

Big Data key trends and industry update,” Association of National Advertisers speech, September 2013

eBook: Big Data, Analytics and the Future of Marketing and Sales, July 2013

5 steps to squeeze a lot more ROI from your marketing,” Forbes, March 2013

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

Steal that idea: 5 smart ways presidential candidates mine big data,” Fast Company, October 2012

Getting beyond the buzz: Is your social media working?Financial Times, October 2012

Past experience

MMA (Marketing Management Analytics)
VP and Senior scientist

Information Resources, Inc. (IRI)
Director of the Analytic Insights Group


Kellogg School of Management

University of Rochester
BA, economics and statistics