About Peter

Peter oversees our work with retail and consumer goods companies in Eastern Europe, the Middle East and Africa, and serves clients globally on topics ranging from strategy and marketing to operations and purchasing.

Peter joined McKinsey in 1996 and has mainly served food and non-food retail clients in Europe and South Africa, focusing on strategy, organization, process optimization, store operations, and purchasing/sourcing strategy.

A mathematician by training and a former assistant professor of mathematics at the University of Cologne, Peter has a special interest in helping retailers mine the wealth of data available to them to drive business improvements across all commercial topics. He leads our Consumer Marketing Analytics Center (CMAC) in Europe, a group focusing on data excellence.

Published work

In need of a retail turnaround? How to know and what to do,” McKinsey & Company, March 2014

Applying advanced analytics in consumer companies,” McKinsey & Company, May 2013


University of Duisburg Gesamthochschule
PhD, statistics and theory

Universität zu Köln
Masters, statistics and theory