About Paula

Paula advises companies across the pharmaceuticals and medical products sector. Drawing on extensive healthcare experience in both Latin America and the US, she has guided initiatives to enter new markets, accelerate growth, optimize the business portfolio, set commercial strategy, and improve sales force effectiveness. Paula leads our work in Consumer Health globally.

As strategic advisor, Paula also offers support to economically significant family-owned businesses.  She partners with the owners of large, complex corporate entities looking for guidance on questions of governance, organizational structure, and leadership development.

Examples of her work include:

  • leading a large scale commercial performance transformation for major US pharmaceutical company
  • guiding an effort for an international pharmaceutical company to revamp the institutional segment strategy and redesign the commercial organization
  • developing parallel programs to optimize business performance and family governance for two privately held conglomerates in Brazil
  • establishing emerging market growth options for a top pharmaceutical company including opportunities in generics, branded, and consumer healthcare

A close observer of the dynamic nature of emerging economies, Paula has published articles on the Brazilian market and the potential there for pharmaceutical companies. Paula joined McKinsey in 2003 as an Analyst. She is fluent in English, Portuguese, and Spanish.

Published work

Reseeding growth in the Garden State,” McKinsey & Company, July 2017

Maintaining momentum in Brazil's pharmaceutical market,” McKinsey & Company, April 2015

“Winning in the emerging middle class: Findings from Brazil,” Unlocking Pharma Growth: Navigating the intricacies of emerging markets, McKinsey & Company, 2012

Education

Harvard Business School
MBA

McGill University
B.Com.