About Matt

Matt is the Chief Operating Officer of the Consumer Marketing Analytics Center (CMAC). He brings significant experience in CRM advanced transactional/speech analytics, campaign delivery systems, performance management and executional change management. Matt also brings deep expertise in driving improvements in early life-cycle, mid-life cycle, and late life-cycle customer retention, as well as identifying cross-sell and up-sell opportunities. He provides in-depth technical expertise in Big Data analytics, enterprise wide data warehousing, data-management, business intelligence, and application-development and hosting services.

Matt has earned multiple awards during his career, some of which include: Multiple Black Pearl Publishing Awards, CMA Gold Awards, Verint Speech Analytics Innovator of the Year, KXEN Big Data Innovator of the Year, 2001 Emmy for Live TV Mobile Broadcasting.


"Making data analytics work: Building a data-driven organization," YouTube, March 2013

Published work

"Want big data sales programs to work? Get emotional," McKinsey & Company, September 2014

"Getting the CMO and CIO to work as partners," McKinsey & Company, August 2014

"CMOs and CIOs need to get along to make Big Data work," Harvard Business Review, February 2014

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

"Five roles you need on your big data team," Harvard Business Review, July 2013

"Find revenue in big data in months, not years," Business Insider, April 2013

"Big Data: Stand and deliver in 2013," McKinsey on Marketing & Sales, January 2013

"The one tool you need to make big data work: The pencil," Forbes, October 2012

Past experience

Rogers Communications
Senior Vice President

Vice President of Consumer Marketing

Citibank, Japan
Vice President of Marketing


Duke University
BA, economics and psychology (cum laude)