About Mathias

Mathias works at the intersection of retail and consumer facing companies, driving top and bottom line growth through digital transformation, advanced analytics, and commercial strategy topics.

Recent examples of Mathias' work include:

  • designing and delivering a large scale commercial transformation program for the retail unit of a leading European utility company
  • defining an innovative B2C services portfolio for a large German logistics and services company, including idea generation, concept-development, testing, and piloting along entire go-to-market model
  • developing and executing a significant value creation plan and program for a leading European multi-channel non-food retailer
  • designing the go-to-market model (including branding, marketing, sales, and pricing) for a new, large scale, global B2B online service provider
  • defining and implementing an e-commerce strategy and a digital content portfolio for a European multi-channel retailer

Published work

How retailers can drive profitable growth through dynamic pricing,” McKinsey & Company, March 2017

Omni-channel – presence across all channels and touch-points,” in: Meffert & Meffert “Eins oder Null”, Germany, March 2017

“Preise à la minute,” in: Akzente 2’16 – Consumer Industries and Retail, Germany, September 2016

“Online marketing – the Digital Factory,” in: Akzente 2’14 – Consumer Industries and Retail, Germany, September 2014

“Multi-channel Excellence,” in: Akzente 3’13 – Consumer Industries and Retail, Germany, December 2013

Education

University of Bremen, Germany
PhD, brand portfolio management

University of Muenster, Germany
MBA, marketing