Marcus specializes in resolving the often-unique sales and marketing hurdles faced by automotive companies, which must contend with complicated B2B2C approaches. He helps lead our European Automotive & Assembly Practice and the Marketing & Sales Practice.
Recent examples of his work include:
- Operational performance improvement program for a world-leading car sharing provider
- Strategy and business plan development for a door-to-door mobility portal
- Customer segmentation and CRM approach for a world-leading car-sharing provider, leveraging big data analytics
- Dealer network performance improvement program for the retail network of a major commercial vehicles manufacturer. Design and rollout of the program across 100+ point of sales and service
- Sales process redesign for a sports cars OEM, targeting a new customer acquisition process and its implementation in the retail network
- Greenfield redesign of an OEM's global sales organization from headquarters to retail to optimize overall effectiveness and efficiency
- After-sales and service-performance improvement program for a national sales company of a car OEM with a special focus on targeting on-site operational improvements on the dealer level