About Marcus

Marcus specializes in resolving the often-unique sales and marketing hurdles faced by automotive companies, which must contend with complicated B2B2C approaches. He helps lead our European Automotive & Assembly Practice and the Marketing & Sales Practice.

Recent examples of his work include:

  • Operational performance improvement program for a world-leading car sharing provider
  • Strategy and business plan development for a door-to-door mobility portal
  • Customer segmentation and CRM approach for a world-leading car-sharing provider, leveraging big data analytics
  • Dealer network performance improvement program for the retail network of a major commercial vehicles manufacturer. Design and rollout of the program across 100+ point of sales and service
  • Sales process redesign for a sports cars OEM, targeting a new customer acquisition process and its implementation in the retail network
  • Greenfield redesign of an OEM's global sales organization from headquarters to retail to optimize overall effectiveness and efficiency
  • After-sales and service-performance improvement program for a national sales company of a car OEM with a special focus on targeting on-site operational improvements on the dealer level

Education

RWTH Aachen University of Technology and Imperial College of Science, Medicine and Technology (London)
Master’s degree in Electrical and Electronics Engineering

Aachen University of Technology
MBA