About Lutz

Dr. Lutz Goedde is the global leader of McKinsey’s work in agriculture and food. Lutz focuses his client efforts on global agribusiness and food companies to develop regional growth and investment strategies, commercial excellence, and operational improvement for seeds, agrochemicals, agricultural efficiency effectiveness. He also advises institutional investors and private-equity firms on strategies for investing in agriculture, food, and forestry in both developed and emerging markets.

In addition, Lutz helps agriculture and food companies, governments, and NGOs to improve agricultural productivity and efficiency, increase food security and availability, and reduce poverty and hunger. His areas of expertise include analyzing agriculture and livestock value chains and designing improvement strategies, attracting private capital into agriculture in emerging markets, and developing approaches to enhance smallholder productivity. He has worked extensively in North America and Europe, as well as across Asia, Latin America, and sub-Saharan Africa.

Some of his recent client work includes:

  • helping one of the world's leading agricultural technology companies to develop new growth strategies and platforms for digital agriculture, crop technologies, and regional market entry
  • identifying investment opportunities in agriculture and food for a North American institutional investor, including "hot spots" at the intersection between value-chain stage and geography
  • transforming the operational and commercial performance of a multinational agricultural inputs client
  • leading the design of the initial strategy for a new center for food security as part of a public-private partnership
  • advising West African governments on private-sector investment strategies in livestock, staple crops, and high-value crops, helping to create an environment that has attracted $4 billion in new commitments to invest in the region.

Outside his client work, Lutz is a frequent public speaker on trends in agriculture and food production, agricultural value chains, and global food security.

Before joining McKinsey, Lutz was a member of the leadership team that built the agricultural development program at the Bill & Melinda Gates Foundation. He also spent several years running a global agribusiness operation as CEO of Alta Genetics, a cattle genetics improvement company based in Canada.

Published work

Strengthening Japanese agriculture to maximize global reach,” McKinsey & Company, October 2016

Pursuing the global opportunity in food and agribusiness,” McKinsey & Company, July 2015

From liability to opportunity: How to build food security and nourish growth,” McKinsey & Company, March 2015

Four lessons for transforming African agriculture,” McKinsey & Company, April 2011

Past experience

Bill & Melinda Gates Foundation
Deputy director, Agriculture Development
2006-10

Kincannon & Reed
Managing director, Canada
2004-06

Alta Genetics
Chief executive officer
2001-04

McKinsey & Company
Consultant
1997-2001

Bayer Crop Science
Internal consultant
1994-95

Education

Amos Tuck School of Business, Dartmouth College
MBA in strategy studies
1997

University of Bonn
PhD in agricultural economics
1993

University of Bonn
MSc in agricultural economics
1991