Jürgen Schröder is leader of the global Customer Lifecycle Management group and manages McKinsey's office in Düsseldorf.
Jürgen's recent client experience includes: helping a client transform performance along all business levers from a system point of view; developing a trade-term system based on performance; working with a leading energy company to develop a brand communications strategy and increase marketing return on investment; and helping a specialist retailer build value by segmenting their customers and discovering opportunities in the customer lifecycle.
“How customer demands are reshaping last-mile delivery,” McKinsey & Company, October 2016
“Experimenting without risk at the digital marketing factory” (PDF–738 KB), McKinsey, March 2013
Dr. rer. pol. (PhD) in economics
Dipl. oec. (Masters) in economics