About Hyo

Hyo joined McKinsey as a digital partner, bringing skills honed in senior-leadership roles at specialist design firms serving companies large and small. As a leader of our Digital Labs and McKinsey Design groups, she oversees our experience-design capabilities, builds global design teams, and works with clients to flesh out their design organizations and capabilities. She brings deep expertise in driving customer-centered digital transformations that deliver tangible impact to the bottom line.

Hyo serves clients in industries as diverse as financial services, telecommunications, healthcare, consumer goods, and utilities. For all of them, she helps build up reliable and relevant customer insights and then designs value-enhancing products, services, and marketing strategies that meet or exceed consumer needs.

As a particular focus of her work, Hyo helps clients use lateral-thinking approaches to reimagine their customers’ experience—and to rethink their business models and technology. She also applies behavioral science to push the envelope on user experiences. Based on these approaches, she facilitates far-reaching innovation workshops for senior clients in many sectors.

Outside of McKinsey, Hyo volunteers for the National Autism Association.

Published work

Building a design-driven culture,” McKinsey & Company, September 2015

Past experience

FJORD (Accenture’s design and innovation group)
President, North America

Publicis USA
Executive vice president and managing director (Publicis Modem East)

Schematic (now part of WPP)
Managing director, New York

Studio Red
Head of strategy

Razorfish
Executive vice president, strategic development; managing director, New York

Education

Northwestern University, Kellogg School of Management
MM

School of the Art Institute of Chicago
Postbaccalaureate certificate, design

Stanford University
BA, design and linguistics