About Fábio

Fábio leads our work for retailers and consumer goods companies in Latin America. He serves Latin America’s leading consumer goods companies and supports multinational companies entering the region.

Fábio joined McKinsey in 1996 and has worked across functions, covering strategy, marketing, operational effectiveness, and organization. Recently, he helped a leading national player complete a three-year turnaround program that enabled the client to double sales and profitability. He has also been working with a world-class consumer company over the course of ten years, tackling topics such as strategy, organization, and operational improvements across countries that include Brazil, Mexico, Colombia, and China. Most recently, Fábio has focused on helping his clients master the challenges arising from industry restructuring. For example, he has supported a supermarket chain, a leading food company, and a maker of branded beverages in post-merger situations.

A graduate of the Massachusetts Institute of Technology, Fábio has made important contributions to our consumer knowledge development, in particular the Global Growth Compass and CityNav, a proprietary database that provides a granular perspective on consumer growth in cities. Clients can use these tools to assess growth opportunities at the country, category, and city level. Fábio also contributed to the Economist’s special report “Brazil takes off—Latin America’s Big Success Story.”

Published work

Meet the new Brazilian consumer,” McKinsey & Company, 2016

Winning the $30 trillion decathlon,” McKinsey, August 2012

Getting to know you: How to reach Brazil’s burgeoning middle class,” McKinsey Consumer & Shopper Insights, 2012

What companies need to know about Brazil’s luxury consumers,” McKinsey Consumer & Shopper Insights, 2012

Finding profits and growth in emerging markets,” McKinsey Consumer & Shopper Insights, 2012


Massachusetts Institute of Technology

Instituto Tecnológico da Aeronáutica
BS in electronic engineering