About David

David is a global co-leader of Digital McKinsey and our Marketing & Sales Practice, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, David has led work that is both strategic and highly tactical.

Together with the Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, and customer lifetime value. In Financial Services, David has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.

One of the early leaders of Digitas, a market-leading digital agency, David built the Strategy and Analytics team, working alongside the agency’s creative and technology teams on implementation of large scale digital advertising and web ecommerce programs. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing their E-Commerce practice.

A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and start-ups in the social and video markets.


Social media and the C-suite,” YouTube, October 2012

Published work

Competing on customer journeys,” Harvard Business Review, November 2015

What ‘digital’ really means,” McKinsey & Company, July 2015

How digital marketing operations can transform business,” McKinsey & Company, July 2015

Adapting to digital consumer decision journeys in banking,” McKinsey & Company, February 2015

Mastering digital marketing,” McKinsey & Company, June 2014

Digitizing the consumer decision journey,” McKinsey & Company, June 2014

LinkedIn Influencer posts 

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Less guff, more puff,” The Economist, May 2013

The evolution of multi-platform marketing,” The Economist, April 2013

The coming era of ‘on-demand’ marketing,” McKinsey & Company, April 2013

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

Demystifying social media,” McKinsey & Company, April 2012

Social media in the C-Suite,” Forbes, March 2012

Branding in the digital age: You're spending your money in all the wrong places,” Harvard Business Review, December 2010

The new rules of consumer engagement,” Consumer & Shopper Insights, May 2011

Speaking engagements

Healthcare and the customer decision journey, Blue Nation Summit, December 2011

Winning the customer decision journey, Think Branding Conference at Google, November 2011

Past experience

  • Digitas EVP; Leader, Strategy and Analytics Practice, Chief Marketing Officer 1999–2008
  • Boston Consulting Group Partner 1986–1999


Harvard Business School

BA, economics