Chris’s experience in business and international diplomacy has given him a deep understanding of the challenges and opportunities for companies operating in an increasingly digitized global economy. A leader of McKinsey’s Strategy Practice in Europe, Chris brings a particular focus on growth and innovation for consumer-facing companies. He helps clients develop and implement end-to-end transformations—from culture to strategy and from channel management to customer service.
His recent client experience includes helping a leading European retailer to refresh its customer value proposition and channel strategy. This work culminated in an industry-shaping merger and delivery of a best-in-class multichannel shopping experience. He has supported the turnaround and transformation of a European leisure retailer, assisting the client in restructuring one of its business units and transforming its channel infrastructure.
In his spare time, Chris has served as a board member for Magic Breakfast, a charity providing healthy breakfasts at school for more than 16,000 children, and as a governor of a challenged primary school.
Before joining McKinsey, he served as a diplomat for the United Kingdom in a range of Asian, Middle Eastern, and European countries and worked at the New Media Strategy Unit at the BBC. Chris lives with his family in London.
“Making stores matter in a multichannel world,” Perspectives on Retail and Consumer Goods, December 2014
“Five habits for executives to become more digital,” McKinsey & Company, October 2014
“In need of a retail turnaround? How to know and what to do,” Perspectives on Retail and Consumer Goods, March 2014
UK Foreign and Commonwealth Office
New Media Strategy Unit, 2004
McKinsey & Company
Business analyst, 2001–04
University of Edinburgh