About Björn

Björn Timelin is a partner in McKinsey’s London office and one of the leaders of our work on marketing for consumer goods companies in Europe. He serves leading makers of fast-moving consumer goods and retailers on topics including marketing, customer management and strategy.

Björn specialises in marketing ROI optimisation. He recently helped develop an end-to-end marketing ROI approach for one of the world’s top consumer goods companies, including modules for budget allocation to markets and categories and improved media selection. Björn also serves packaged goods clients on issues of corporate strategy and brand portfolio management, often drawing on advanced analytics in the area of consumer and product segmentation. In addition, he recently supported a global consumer electronics company in designing and implementing a new marketing and product-management organisation.

Björn holds a BA from Durham University and an MPhil from Cambridge University, both in history. Before joining McKinsey, he spent four years in Procter & Gamble’s beauty care division in the UK and Switzerland.

Past experience

Procter & Gamble
Financial analyst


University of Cambridge
MPhil, History

Durham University
BA, History