About Bernardo

Bernardo is a leader in our Consumer Packaged Goods, Strategy, and Corporate Finance Practices in Latin America. He brings extensive experience in consulting in Latin America, North America, and Europe, with a recent focus on Colombia, Peru, and Mexico. He has supported clients in the areas of pricing, go-to-market strategy, growth strategy, strategic planning, international expansion, and strategic due diligence, among others.

Examples of his client work include helping develop an international growth strategy for a leading food and beverage company in Latin America, supporting a pricing and promotion transformation for one of the largest dairy companies in Latin America, and developing an updated marketing strategy for a food company in Colombia as part of a broader strategic and commercial transformation.

Bernardo has also supported the development of a go-to-market strategy for a beverage company in Colombia, including new-client segmentation, shopper and client value propositions, service models, and third-party management. For a large food-and-beverage player in Europe, he helped develop a strategic response to private label and discounters.

Bernardo has made contributions to several business-strategy books and speaks regularly at industry conferences. He has also lectured at Wharton’s Aresty Institute of Executive Education and at CEDEP at INSEAD.

Prior to joining McKinsey, Bernardo worked for the national oil company of Venezuela, Procter & Gamble in brand management, Arthur D. Little, and Decision Strategies International, a strategy boutique affiliated to the Wharton School. He is proficient in English and Spanish and has basic knowledge of Portuguese.

Published work

Overcoming obstacles to effective scenario planning,” McKinsey & Company, June 2015

Education

Harvard Business School
MBA

Andrés Bello Catholic University, Venezuela
BA, economics