About Asutosh

Asutosh has served high performing iconic industrial companies around functional, business unit and enterprise transformations. These involve a combination of strategic, organizational and operations topics. He currently leads the Automotive & Assembly Practice in the Americas.

Asutosh is an expert on strategies related to technology and innovation, large-scale operating model redesign, and performance transformation. Recent projects have involved:

  • Helping a global assembly company design and transition to a manufacturing and sourcing footprint that was better aligned with demand, had more flexibility, reduced lead times, lowered risk, and decreased costs (risk-adjusted landed costs alone fell by 15 percent)
  • Leading a team that was engaged by a global multinational corporation to identify technologies that merited investment over the next decade and develop their global R&D operations footprint and strategy; based on the team’s recommendations, the client is refocusing over one third of its annual $1 billion R&D budget
  • Supporting regional economic development efforts that included a fact-based assessment of the region’s economic assets and challenges; future growth strategies and a framework for prioritizing them; and a set of initial initiatives that would produce short-term impact

Asutosh spearheaded the development of McKinsey’s global network of Design Labs, which clients can use to examine their products and those of competitors, allowing them to identify strategies for reducing costs and increasing customer value. He also led the acquisition of Lunar Design, a top notch industrial design firm. He also leads our Americas Product Development Leaders Roundtable, a peer-to-peer best practices forum for 30 R&D and product development leaders from Fortune 500 organizations. At the Kellogg Business School at Northwestern University, Asutosh is an Advisory Board member for the Master’s in Management and Manufacturing (MMM) program, which allows students to receive a dual master’s degree in business and engineering management.

Published work

R&D after the crisis: McKinsey Global Survey Results,” McKinsey Quarterly, April 2011

R&D in the downturn: McKinsey Global Survey Results,” McKinsey Quarterly, April 2010

Upgrading R&D in a downturn,” McKinsey Quarterly, February 2009


Indian Institute of Management, Ahmedabad

Indian Institute of Technology
BS in mechanical engineering