About Aaron

Aaron is a leader in our semiconductor and automotive practices and specializes in advising companies on strategic and operational topics, including purchasing and supply-chain management, product development, and go-to-market strategy. Aaron is also the leader of our Numtrics R&D analytics solution.

Drawing on his semiconductor industry background and deep expertise in electronics, Aaron has supported clients on a range of issues. Recent examples of his semiconductor client work include the following:

  • supporting a leading equipment player in the commercialization of a new semiconductor manufacturing technology
  • advising a leading analog player on potential options for exiting an unprofitable product segment
  • advising two leading semiconductor companies on post-merger integration, including go-to-market strategy, technology strategy, and front-end and back-end manufacturing models
  • helping a leading fabless-wireless-chipset vendor develop a wafer-sourcing strategy including cleansheet cost modeling and foundry-negotiation strategy
  • working with a fabless-chipset company to reduce indirect costs across a range of spending categories including IT, marketing spend, etc.
  • supporting the end-to-end commercialization of a new display technology, including fab construction, process development, and equipment-ecosystem development
  • developing a margin-improvement program for a leading communications chipset player, including portfolio rationalization, pricing optimization, and various COGS-reduction initiatives

Prior to joining McKinsey in 2004, Aaron was a senior systems and software-design engineer at Texas Instruments in Houston. In this role, he was the technical lead in the development and commercialization of a number of embedded processors for telecommunications applications.

Aaron holds an MBA from the Wharton School at the University of Pennsylvania, an MS in electrical engineering from Georgia Institute of Technology, and a BEng in electrical engineering from the University of Botswana.

Published work

Getting the most from R&D teams,” McKinsey Quarterly, June 2015

Standing up to the semiconductor verification challenge,” McKinsey & Company, September 2014

By the numbers: R&D productivityin the semiconductor industry,” McKinsey on Semiconductors, Autumn 2014

Executive perspective: Vincent Roche, CEO of Analog Devices, on the next wave in semiconductors,” McKinsey & Company, June 2014

Finding the next $100 billion in semiconductor revenues,” McKinsey on Semiconductors, Autumn 2012 (PDF–455 KB)

What will enable alpha growth?McKinsey on Semiconductors, Autumn 2012 (PDF–378 KB)

Education

University of Pennsylvania
MBA

Georgia Institute of Technology
MS, electrical engineering

University of Botswana
BEng, electrical engineering