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To complement research on the impact of aging on household savings and consumption behavior in developed countries, MGI examines how trends such as urbanization and the rise of new consumer classes in the developing world, particularly in China and India, will impact business and societies.

Preparing for China's urban billion
If current trends hold, nearly one billion people will live in China's cities by 2025. By pursuing a more concentrated urbanization path guided by action to boost urban productivity, local and national policy leaders would maximize the benefits to China's economy and environment.
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The 'bird of gold': The rise of India's consumer market
If India continues on its current high growth path, it will become the world's fifth-largest consumer market by 2025.
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From 'made in China' to 'sold in China': The rise of the Chinese urban consumer

As China transitions to more of a consumption-led economy, a massive middle class is expected to emerge.
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Serving aging baby boomers

By 2015, the U.S. baby boomer generation will command almost 60 percent of net U.S. wealth and 40 percent of spending. While the conventional wisdom about boomers suggests they are widely affluent, only 25 percent are financially prepared for retirement and are aging with confidence.
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Tracking the growth of India's middle class

Over the next two decades, the country's middle class will grow from about 5 percent of the population to more than 40 percent and create the world’s fifth-largest consumer market.
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The value of China's emerging middle class

Global companies that focus mainly on serving China's urban affluent consumers risk missing the real opportunity – the emerging middle class.



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Visualizing alternatives for China's urban growth
An interactive graphic highlights four-alternative scenarios for urbanization in China and the potential impact on the economy, natural resources, transport, floor space, jobs, and skills.
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Serving aging baby boomers
Baby boomers have rewritten the rules at every stage of their lives. They will rewrite the rules of retirement as well.
Listen to and download the MP3 audio article (13:21 mins.)

MP3 audio
Hear key insights about the evolution of India's consumer market and the growth of its middle class.
Listen to and download the MP3 audio article (17:59 mins.)

At home with India's middle class
See what a middle class Indian family looks like through the lens of their camera.
Launch photo essay from the McKinsey Quarterly site

Interactive exhibit
See how India's consumer market will evolve over the next two decades.
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Interactive exhibit
See how the demographics of the Chinese consumer are expected to change over the next 20 years.
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