With the unemployment rate in the United States lingering just below 10
percent and the midterm elections just nine months away, job creation has become
the top priority in Washington. President Obama has called for transferring $30
billion in repaid bank bailout money to a small-business lending fund, saying,
"Jobs will be our number one focus in 2010, and we're going to start where most
new jobs do, with small business." The fund is among several measures tax
incentives, infrastructure projects, efforts to increase exports that the
White House has proposed to help boost employment. As Americans consider the
various approaches, we must have realistic expectations. We need to debunk some
myths about what it takes to stimulate job growth.
1. Surely there's a quick fix.
Oh, were only that the
case. The scale of the challenge is enormous. Quick action is important, but
remember that the U.S. economy has lost more than 7 million jobs in the past two
years. The country would need to create more than 200,000 net new jobs each
month for the next seven years to get unemployment back to what was once
considered a normal 5 percent. Quick fixes focused on 2010 alone won't be
enough. Of course, the right mix of government policies can help. But even if
Obama's proposals were enacted right away and they accomplished all that he
hopes, that would at best represent a good start. America's jobs challenge is a
multiyear marathon, not a sprint.
2. The key to boosting employment quickly is to help small
businesses.
New jobs come from both small and big businesses. From
1987 through 2005, nearly a third of the net new jobs were created by businesses
that each employed more than 500 workers. By 2005, these big companies accounted
for about half of the country's total employment, although they made up less
than 1 percent of all U.S. firms.
But a look at the past two economic
booms shows that the pace of job creation depends on more than the size of the
businesses. During the economic expansion of the 1990s, large U.S. multinational
corporations which employ an average of about 1,000 workers each in the
United States created jobs more rapidly than other companies. This was
because they dominated computer and electronics manufacturing, the sector that
drove much of that boom. During the more recent expansion of 2002-2007, most of
the net new jobs came from local service sectors, such as health care,
construction and real estate which comprise both large and small businesses.
3. High-tech jobs will solve the problem.
There is a lot
of talk these days about green businesses, biotechnology and other emerging
industries that will create the jobs of the future. While they are obviously
part of the solution, these industries are too small to create the millions of
jobs that are needed right away. The semiconductor and biotech industries, for
instance, each employ less than one-half of 1 percent of U.S. workers;
clean-technology workers, such as those who design and make wind turbines and
solar panels, account for 0.6 percent of the workforce.
We'll be able to
generate significant numbers of new jobs only by spurring broad-based job growth
across the economy, particularly in big sectors such as retail, wholesale,
business services and health care. High-tech innovations will help employment
grow over the long term, as new technology spreads throughout the economy and
transforms other, larger sectors. For example, while the semiconductor industry
alone doesn't account for much U.S. employment, the computer revolution has
fueled the growth of other industries such as retail and finance; similarly, the
clean-technology business by itself doesn't employ many people, but its
developments could transform a big sector such as energy, creating new business
models and new jobs.
4. Higher productivity when an economy produces more goods and
services per worker kills jobs.
Not so. While productivity growth
means that individual companies may need fewer employees in the short term, it
spurs long-term gains in the economy as a whole. Since the industrial
revolution, increasing worker productivity has brought rising incomes, higher
profits and lower prices. These forces stimulate demand for consumer goods and
services and for new plants and equipment fostering, in turn, industry
expansion and job creation.
Take cellphones. Even 15 years ago, they
were big, unwieldy, expensive and worked only in limited coverage areas. But as
new technologies enabled workers to produce phones and provide service more
cheaply, the industry took off. Cellphones are now ubiquitous, and this has
created jobs not just among phonemakers but also among retailers, service
providers and a new industry of developing and selling applications for
cellphones.
5. Increasing exports will revive manufacturing
employment.
Maybe for some companies in some industries, but not for
the economy overall. While it's painful to accept, reducing unemployment is not
mainly about regaining the jobs that have been lost. Sure, rising exports will
cause some factories to scale up again, and many laid-off workers will be called
back. But most new job growth will come from other sectors.
History
shows that recessions particularly those following a financial crisis
accelerate the growth or decline already underway in industries. In this
recession, for example, the auto, financial services and residential real estate
industries have contracted significantly and won't regain their peak employment
anytime soon.
An increase in exports may stem but will not reverse
the multidecade decline in manufacturing employment. In today's developed
economies, net growth in new jobs doesn't come from manufacturing; it comes from
service industries. Fortunately, boosting exports creates jobs in supporting
service industries, such as design, trucking, shipping and logistics.
James Manyika is the San Francisco-based director of the McKinsey Global
Institute. Byron Auguste is a Washington-based director of McKinsey &
Company's social sector office.