Project Synopsis
A one-time top-performing North American computer peripheral provider was experiencing slow growth compared to competitors in its space. As a result, the company had been losing market share. Management asked us to help it identify ways to accelerate growth.

To identify growth opportunities, the team started by asking:

• Which parts of the company are experiencing high growth today and why?

• What are the additional growth opportunities in the market space, and what skills are needed to capture them?

• In order to achieve growth, is there a need to restructure the company? If so, how?

• In addition to restructuring, what other product, technology, or organization capability gaps exist and how can they be addressed?

Kick-Off (Week 1): Agreement on Issues
For this particular engagement, there was a three-step kick-off. First, a director and partner met the CEO and COO of the company to talk through issues and better understand the objectives.

Second, we pulled together a team for an internal kick-off to identify and structure the issues we needed to focus on. The principal heading up the team presented the objective of the engagement and answered questions from the new team members.

The team was selected based on required skills, relevant backgrounds, and availability. It's important to get the right fit of people with industry experience and get the team focused to be successful. The team members then worked with the engagement director to lay the groundwork for the following weeks. This plan was then discussed with the client in a more formal kick-off discussion.