Our mission is to help clients make significant, lasting improvements to their performance. Whether they are performing below desired levels, or are interested in moving in a new direction, we counsel our clients on handling business challenges. We work with a range of clients on a range of issues, but we generally address the “top management” agenda.

Broad Spectrum of Projects
Clients usually ask us how to improve their performance in some specific respect, and after conducting a thorough investigation, we recommend a course of action. Our work falls into four broad categories:

• Developing and implementing new strategies. We help clients set new strategies for the corporation and for business units. For example, we might develop a marketing or sales strategy to help a client entering a new market. Or we might help develop merger, acquisition, and alliance strategies for companies looking to grow.



• Designing the organization. We help clients strengthen their internal organization in ways that contribute to performance. We consult on reporting structures, employee compensation programs, and yearly planning processes, for example.



• Making existing operations more productive. We help clients improve the businesses they have by reducing costs and improving revenue. For example, we identify improvements in manufacturing processes or ways to streamline the purchasing and supply function.



• Business building. We work with clients to help put together all of the elements of a new business, pulling together business strategy, operations, technology, and organization.

Client Service Values
McKinsey only undertakes studies that we are competent to perform, and when we are confident that the client will act on our recommendations. Our projects deliver value to the client well beyond the cost of engaging us.

Each team is formed specifically to serve a given client on a given issue, and brings together consultants who have skills and abilities relevant to the task at hand.

In almost every study, we insist on having some of the client’s best people work full-time alongside our consulting team. They contribute practical experience and knowledge of company, and also help build long-term commitment within their organization to the answer we reach together.

McKinsey brings structure to the problem-solving process, with fact-based analysis using proven frameworks and methodologies. The rigor, precision, and independence we bring to this analysis are among the biggest benefits to our clients.