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Client Challenge
A national nonprofit youth organization asked McKinsey to help determine how it could assign priorities to its different service offerings and increase its volunteer support.
The team looked for a non-monetary metric by which the organization's different services could be compared. The team ultimately weighed each service’s relative strength based upon the extent to which it contributed to the organization’s primary objectives. The team also helped the client see that brand management and competition are as important in the nonprofit world as they are in the corporate one. Nonprofits compete against each other for volunteer time, enthusiasm, and sustained interest, not just money. This insight helped the client strengthen its volunteer programs by emphasizing the things that volunteers value.
Practice Support
Serving charitable and government organizations remains an important part of McKinsey's work, and is coordinated by the Nonprofit practice. Past nonprofit work has included clients as diverse as the American Red Cross, the Pittsburgh police force, and the San Francisco Zoo.
Stamford location members have chosen to participate in several nonprofit studies over the past two years, including serving Americares, Save the Children, a regional healthcare provider, Junior Achievement, St. Luke's LifeWorks, The Domus Foundation, Stepping Stones Museum, and the city of Stamford itself.
"In the nonprofit universe success isn't return on investment, but some intangible measurement like improving the morale of a community. This makes the work not only gratifying, but intellectually challenging."
-- Stamford location associate
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