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Client Challenge
One of the largest global media and entertainment companies engaged
us to support a multi-year transformation of one of its key
divisions.
As part of this transformation, we are presently working with
cross-functional client teams to improve marketing capabilities in
call center, direct mail, retail, and online channels. The work
includes developing new pricing strategies, sophisticated modeling
capabilities, and product offer strategies that increase customer
lifetime value, and retention programs and processes to reduce
customer churn. The total impact of this transformation program will
improve the division’s operating profit by over 20 percent.
Practice Support
Our global Media & Entertainment practice serves clients in a
diverse group of businesses, including newspaper and magazine
publishing, broadcast and cable television, motion pictures,
recorded music, education and information services, theme parks,
video games, and professional sports organizations.
"Media industry engagements offer a unique opportunity to serve leading companies and participate in initiatives to confront crucial issues facing the sector today."
-- Stamford location associate
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