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Client Challenge
Our client a global spirits manufacturer asked for help solidifying its industry-leading position, especially in pricing.
The team's work was wide ranging: analyzing point-of-sale retailer data, interviewing key channel partners, and visiting dozens of liquor stores to evaluate whether the client's price, position, and promotions were competitive. The pricing approach the team recommended, slated to roll out nationally in 2004, will guarantee substantial additional profits.
Practice Support
Over the past three years, McKinsey's Consumer Packaged Goods practice has served 17 of the top 30 companies in industries such as food and beverage, personal care, household products, and consumer durables.
"The consumer goods industry provides a great opportunity to work on products that we touch, feel, and experience daily. You actually see the results in the marketplace."
-- Stamford location associate
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