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McKinsey Marketing & Sales consultants aim at building substantial, profitable growth through superior marketing. We bring highly experienced marketing professionals and state-of-the-art knowledge to resolve the strategic issues of leading companies. Our scale of engagements keeps us at the forefront of marketplace developments.
The Marketing & Sales Practice looks for (junior) associates who are outstanding individuals with strategic, analytical minds and five to eight years of experience in marketing or sales management, research, or consultancy. Candidates should have a broad understanding of current marketing trends, their impact on business strategies, and their implications for senior management in creating and sustaining competitive advantage. Candidates should be comfortable with quantitative analysis and take a creative, yet pragmatic, approach to problem solving.
Work on strategic issues with top-line impact
We focus on the most relevant marketing issues—issues that reflect the real-world concerns of business leaders, such as:
- Marketing strategy
- Pricing
- Sales and channel management
- Branding and marketing return on investment (ROI)
- Customer life cycle management (CLM)
- Customer insights
- Marketing organization and capability building
We work across industries in business-to-customers (financial services, telecoms, etc.), business-to-business-to-customers (pharmaceuticals, consumer goods, etc.), and business-to-business (oil, energy, etc.).
Leverage customer insights and engage top executives
We ground our work in a thorough understanding of customers and their needs. To deliver competitive advantage to our clients, we employ or develop new techniques to generate customer insights and actionable segmentation.
We also closely engage with client personnel, including top executives. We work together as one team, as thought partners. This is the most effective way of building long-lasting capabilities and ensuring successful implementation of our ambitious recommendations. It is also mutually enriching to support their professional development.
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Learn more by visiting the Marketing and Sales Practice's site»
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