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Project Objective
Design a product development system to create consistently exciting, high-quality products.
Background
The vice president of product development for a major automotive client felt a desperate need to improve the effectiveness and efficiency of the product development process. He was particularly concerned that his engineers were not able to predict which designs would have inconsistent quality and low consumer appeal.
He engaged McKinsey to work closely with the company engineers to solve the problem. The joint team had three broad aims: 1) identify and analyze root causes; 2) develop a practical solution for improving the process, and; 3) translate that solution into an institutional system for the product development organization.
Follow the various stages of the project by clicking on the phases above.
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Director of Client Services (DCS)
Responsible for building and maintaining relationship with client senior management and contributing expertise to the team.
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Engagement Director (ED)
Responsible for driving thought leadership throughout the team and resolving major client issues.
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Engagement Manager (EM)
Two EMs responsible for day-to-day project management.
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Associate
Two associates responsible for leading product development client teams, developing and performing analyses, making recommendations, and syndicating recommendations with client teams.
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Business Analyst (BA)
Responsible for leading product development client teams, developing and performing analyses, making recommendations, and syndicating recommendations with client teams.
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