The graphic below illustrates the main phases of a McKinsey project. Explore the different phases and get perspectives from the client and different McKinsey team members by rolling your mouse over the graphic.

The engagement: Telecom companies are coming under increasing pressure from new technologies. Voice Over IP (VOIP) is a new technology that has the potential to allow consumers to make free phone calls over the Internet. We have been asked by the CEO of Talkative Telecom, a leading telecoms provider, to help consider how Talkative Telecom should respond to these challenges.

Roll over the graphic to see what people do at each stage of the project. Please note: To protect client confidentiality, we have created a fictional project. But the roles and phases represent the kind of work we do.