China is set to become the single largest geographic market for many
industrial and consumer products. Local Chinese players have developed into
sophisticated competitors and now are setting their sights on the global arena.
However, aggressive competition, stringent government regulations, and
unrealistic investor expectations in both China and abroad complicate the
business environment and make it difficult for companies to turn opportunity
into profits.
Both local and foreign companies face critical strategic issues in China. Those looking to expand through cross-border acquisition face challenges in creating a sustainable strategy, finding ideal target companies, and managing global business complexities such as labor- or pension-related liabilities. Foreign companies considering expansion into China face a range of thorny issues such as selecting the right partners, hiring and retaining a top-performing management team, funding, and managing a complex array of stakeholders.
McKinsey’s Greater China Strategy Practice has deep experience in helping both local Chinese and multinational clients develop a long-term vision and the capabilities necessary to navigate the uncertainties of doing business in China. We provide support in all areas of planning for individual business units as well as corporate and country management. Drawing on proprietary strategic diagnostic tools, our experts work closely with top management to not only develop a winning strategy, but also to build the skills needed to implement our recommendations.
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