Several challenges are emerging for both Chinese and foreign high-tech players. While Chinese companies are beginning to set their sights on overseas acquisitions, they struggle to understand how to tap into the more mature and sophisticated markets of the U.S. and Europe. And as they seek to integrate their new acquisitions into their organization, Chinese firms often face a series of management and cultural hurdles for which they have little experience to draw upon.

Foreign tech firms in China are trying to understand how to make China their "second home market" by playing in China's much bigger and faster growing mid-market segment, or by localizing their R&D approach to meet the needs of their Chinese customers.

Our Greater China High Tech Practice takes advantage of McKinsey’s unparalleled global network of experts to help our clients succeed in China. We serve leading global high-tech players and privately-owned and state-owned enterprises (SOEs), across several industries, including semiconductors, industrial electronics, IT hardware, communications equipment, software and IT services, and consumer electronics.

We help Chinese companies formulate business unit strategies, select the most promising product mix for specific market segments, choose retail distribution partners, and help build sales-force capabilities. We also work as partners with clients in large-scale operational transformations that radically improve their business. We work closely with MNC clients to refine their overall business strategies, help them gain insight into a less-than-transparent market, and help them to realize their goal of becoming "China insiders" by adjusting their strategies, operations, and R&D approach to China's unique circumstances.

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