Fueled by the entry of global auto players and the rise of local brands,
the Chinese auto industry has grown at a breakneck pace in the past decade.
While global players and local companies are competing in the same rapidly
shifting space, each face a unique set of challenges.
Global players continue to look to China as a destination for low-cost production
while searching for new ways to tailor their products to local customers.
Chinese manufacturers seek to strengthen their capabilities at home but are also trying
to establish themselves as global brands abroad.
McKinsey’s work in this sector has involved almost every major vehicle-system,
assembly, and component group. We work closely with client teams to implement strategies
and operational improvement programs in every link of the value chain,
whether it be in product development, purchasing, production, or sales
and marketing.
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