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| | Here you will find a collection of knowledge reports from McKinsey's Greater China office. | |
| The power of word-of-mouth in China | | | Physical or virtual, word-of-mouth is an essential brand-building tool for companies in China. | |
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| China's reverse price wars | | | Reducing price is not the only way to crack open the Chinese market. In some cases, consumers will pay more than even their counterparts do in the developed world. | |
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| China can add $1.9 trillion to global consumption by 2025, McKinsey finds | | | A new report by the McKinsey Global Institute (MGI), If you’ve got it, spend it: Unleashing the Chinese consumer, finds that if China's leaders committed themselves to a more aggressive program of comprehensive reform, they could raise private consumption above 50 percent of GDP by 2025. McKinsey estimates that comprehensive reform would also enrich the global economy with up to $1.9
trillion a year in net new consumption by 2025. | |
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| McKinsey: China needs to promote long-term saving and protection functions of life insurance industry | | | Developing the core long-term savings and protection (LTSP) functions of life insurance products are critical to promoting the sustainable development of China's life insurance industry, according to a new white paper by global management consultants McKinsey & Company. | |
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| McKinsey: China to have the world's fourth-largest number of wealthy households by 2015 | | | By 2015, China is expected to have more than 4 million wealthy households,
making it the world's fourth-largest country in terms of its number of wealthy
households after the United States, Japan, and the United Kingdom, says a new
report by global management consultants McKinsey & Company. The number of
wealthy households–defined as urban households with annual income in excess of
250,000 renminbi–reached 1.6 million in 2008. The research, which included
face-to-face interviews with 1,750 wealthy households from 16 cities in China,
highlights the rapidly growing and fast-changing nature of China’s wealthy
consumers. | |
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| China's green revolution: Prioritizing technologies to achieve energy and environmental sustainability | | | Over the next two decades, China has the potential to build a "green
economy," says a new McKinsey report. By investing in technologies that are
commercially available but not yet widely understood or deployed today, China
could substantially boost its energy independence by reducing its need for
imported oil to power its rapidly growing fleet of automobiles, and by
dramatically cutting the amount of coal it burns to fuel its power plants. China
also has the chance to become a global leader in rapidly emerging green
technologies such as electric vehicles—if it invests early and provides policy
support and private sector initiatives to develop the industry.
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| Destination China: A Perspective on the Offshoring & Outsourcing Industry | | | China currently accounts for less than 10 percent of the global market for the offshoring and outsourcing of services, which reached more than US$60 billion in 2007. While the industry has expanded rapidly in recent years, it is not growing quickly enough to achieve China's aspiration of becoming a leading global offshoring and outsourcing destination. | |
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| 2008 annual consumer report | | | McKinsey's third annual survey of Chinese consumer attitudes and behavior highlights the new challenges facing consumer goods marketers and retailers today.
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| McKinsey China Council of Business Economists (MCCBE) | | | MCCBE awards two Tsinghua University professors for their work on the gender pay gap in China.
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| China charges up: The electric vehicle opportunity | | | China is ready to substantially increase the number of electric vehicles on its roads over the next 20 years. According to a new report from McKinsey’s Auto and Assembly Practice in Greater China, electric vehicles can help China significantly cut greenhouse gas emissions, reduce oil dependency, and become a viable contender in the global electric vehicle market. | |
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