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| Marketing to China's new traditionalists | | Far Eastern Economic Review
April 4, 2008
As Chinese consumers grow wealthier, winning their hearts and minds is becoming more challenging for foreign companies. | |
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| The Consumer Trap: Retailers Need to Adapt to Entice Fickle Chinese Shoppers into Their Stores | | South China Morning Post
May 12, 2007
Consumer goods companies and retailers need to better understand not just what Chinese consumers buy and why they buy, but how they shop and how to get them to spend money in their stores. | |
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| The Birth of a Giant Market | | South China Morning Post
July 5, 2006
To serve China's emerging middle class consumers, companies need to understand how saving and spending patterns will change as incomes grow. | |
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| Quick Movers Will Win the Day | | Financial Times
June 20, 2006
Business models tried and tested in the U.S. and Europe must be ditched to succeed in China. | |
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| The Value of China's Emerging Middle Class | | The McKinsey Quarterly
June 8, 2006
Demographic shifts and a burgeoning economy will unleash a huge wave of consumer spending in urban China. | |
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| The Chinese Consumer: To Spend or to Save? | | The McKinsey Quarterly
2006 Number 1
Chinese consumers are saving for an insecure future—but also shopping for big-ticket items. | |
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| Why Thrifty is No Longer So Nifty | | Financial Times
December 15, 2004
Weak consumer spending is emerging as a big obstacle to sustained growth. | |
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| Hypermarkets China-style are Cashing In | | South China Morning Post
December 23, 2002
Hypermarkets are poised to emerge as the winning retail format in China's fast-growing retail sector. This article discusses how hypermarkets in China are different than those found in the West. | |
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