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| Shaping China's Home-improvement Market: An Interview with B&Q's CEO for Asia | | The McKinsey Quarterly
2006 Special Edition: Serving the new Chinese consumer
Steve Gilman says that because Chinese consumers are changing so quickly, retailers must change quickly to keep up with them. | |
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| The Value of China's Emerging Middle Class | | The McKinsey Quarterly
June 8, 2006
Demographic shifts and a burgeoning economy will unleash a huge wave of consumer spending in urban China. | |
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| The Right Way to Appeal to the Masses | | Financial Times
September 15, 2004
Foreign companies must rethink strategy if they are to profit from a market of 700m low and mid-income consumers. | |
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