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Welcome to the latest collection of articles and reports
by the consultants of McKinsey Greater China office on the
trends and issues shaping business in China today. | The Consumer Trap: Retailers Need to Adapt to Entice Fickle Chinese Shoppers into Their Stores |  | South China Morning Post May 12, 2007 Consumer goods companies and retailers need to better understand not just what Chinese consumers buy and why they buy, but how they shop and how to get them to spend money in their stores. | |
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| $ilver Screen: Investors Are Queuing Up for a Slice of the Mainland Cinema Market, but They Face Many Hurdles |  | South China Morning Post May 12, 2007 Despite staggering growth in the mainland cinema market, uncertainty lingers over the enthusiasm of Chinese consumers. | |
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| Rush for Stakes in Banks Is Leaving Assumptions Untested |  | The Financial Times May 8, 2007 If they hope to extract value from their investments in Chinese banks, foreign investors will need to adopt innovative approaches that give them greater influence in the areas that matter most. | |
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| Upwardly Mobile China's SMS Network Could Help Unleash a Shopping Revolution in Rural Areas |  | South China Morning Post March 31, 2007 China's existing mobile short message service (SMS) network could be quickly and cheaply deployed to provide a mobile payment system in rural areas. | |
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| The New Playground for Private Equity |  | South China Morning Post December 11, 2006 Private equity firms are looking beyond the traditional markets of mainland China, South Korea and Japan for deals. Their attention is turning to Taiwan. | |
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| From 'Made in China' to 'Sold in China': The Rise of the Chinese Urban Consumer |  | McKinsey Global Institute November, 2006 Over the next two decades China is expected to transition from an investment-led, to more of a consumption-led, economy. MGI research finds that as this rebalancing occurs, a massive middle class will emerge. | |
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| Politics and the Quest for Profit |  | Financial Times September 27, 2006 By better understanding the Communist Party's role in board governance, foreign companies can deal with SOEs more effectively. | |
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| The Great Electronics Wars |  | South China Morning Post September 1, 2006 Consumer electronics players should focus on forming strategic partnerships with electronics retail giants or risk losing the battle for mainland consumers. | |
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| Developing China's Nonprofit Sector |  | The McKinsey Quarterly August 2006 Corporations, the Chinese government, and nonprofits themselves all have important roles to play. | |
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| The Birth of a Giant Market |  | South China Morning Post July 5, 2006 To serve China's emerging middle class consumers, companies need to understand how saving and spending patterns will change as incomes grow. | |
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| The Need for Reform Along the New Silk Road |  | Financial Times July 4, 2006 Reforming capital markets and corporate governance in Asia and the Middle East is vital to facilitate investment between the two regions. | |
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| Helping China's Companies Master Global M&A |  | South China Morning Post June 27, 2006 As they go global, their hardest challenge is to integrate the management of their domestic and foreign businesses. | |
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| Middle Market Kingdom |  | Wall Street Journal Asia June 27, 2006 Instead of squeezing themselves into the thin, high end of the high-tech market in China, multinationals would do better to focus on the faster-growing mid-range market segment. | |
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