Insights & Publications

Winning in Emerging Markets

Modern grocery and the emerging-market consumer: A complicated courtship
article

Modern grocery and the emerging-market consumer: A complicated courtship

August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more

Editor's choice

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Pharma’s next challenge

July 2015—Emerging markets are becoming ever more important for pharma. Yet to be successful, a rapid shift from a marketing and sales focus to an access-driven commercial model must occur.more

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Why emerging-market companies acquire abroad

July 2015—Long focused on deals to acquire technology, brands, or know-how, more emerging-market companies have begun using M&A to tap into new markets.more

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commentary

Women in the Muslim world taking the fast track to change

March 2015—While much work remains to close the equality gap for the 800 million Muslim women worldwide, the rates of education and employment for some have increased dramatically in a short span of time.more

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article | McKinsey Quarterly

Why yesterday’s channel practices won’t win over emerging-market consumers

February 2015—Latin American consumer-product companies that use sophisticated data-oriented tools achieve superior price differentiation.more

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article | McKinsey Quarterly

Harnessing the power of shifting global flows

February 2015—Here’s what countries and executives need to know to benefit from the next—and markedly different—wave of globalization.more

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article | McKinsey Quarterly

China’s rising Internet wave: Wired companies

January 2015—After a massive rise in Internet use by consumers, adoption by Chinese companies is catching up with that of the developed world.more

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commentary

What could happen in China in 2015?

December 2014—What do you get when you add slower economic growth, greater volatility, and rising competition to more international flights and genuine Chinese innovation? McKinsey director Gordon Orr’s annual predictions.more

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report | McKinsey Global Institute

India’s tech opportunity: Transforming work, empowering people

December 2014—A dozen disruptive technologies can add up to $1 trillion in GDP by 2025 and help bring millions of Indians up the MGI Empowerment Line.more

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article | McKinsey Quarterly

Viewing banking opportunities through different lenses

September 2014—Surging numbers of middle-class borrowers in emerging markets are a big factor in banking’s growth, but there’s also plenty of potential in the upper reaches.more

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Understanding India’s economic geography

October 2014—The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.more

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report | McKinsey Global Institute

A tale of two Mexicos: Growth and prosperity in a two-speed economy

March 2014—The country has a two-speed economy: fast growing for large, modern companies, sluggish for small ones. Without serious productivity gains, economic growth and living standards will continue to lag.

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, McKinsey Global Institute, Operations Practice, Organization Practice, Retail Practice, Strategy Practice.