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Winning in Emerging Markets

article | McKinsey Quarterly

Five myths about the Chinese economy

November 2015—Predictions of deepening economic woes are plentiful. Here are five arguments against the pessimism.more

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Modern grocery and the emerging-market consumer: A complicated courtship

August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more


Pharma’s next challenge

July 2015—Emerging markets are becoming ever more important for pharma. Yet to be successful, a rapid shift from a marketing and sales focus to an access-driven commercial model must occur.more


Why emerging-market companies acquire abroad

July 2015—Long focused on deals to acquire technology, brands, or know-how, more emerging-market companies have begun using M&A to tap into new markets.more


Women in the Muslim world taking the fast track to change

March 2015—While much work remains to close the equality gap for the 800 million Muslim women worldwide, the rates of education and employment for some have increased dramatically in a short span of time.more

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article | McKinsey Quarterly

Why yesterday’s channel practices won’t win over emerging-market consumers

February 2015—Latin American consumer-product companies that use sophisticated data-oriented tools achieve superior price differentiation.more

article | McKinsey Quarterly

Harnessing the power of shifting global flows

February 2015—Here’s what countries and executives need to know to benefit from the next—and markedly different—wave of globalization.more

article | McKinsey Quarterly

China’s rising Internet wave: Wired companies

January 2015—After a massive rise in Internet use by consumers, adoption by Chinese companies is catching up with that of the developed world.more


What could happen in China in 2015?

December 2014—What do you get when you add slower economic growth, greater volatility, and rising competition to more international flights and genuine Chinese innovation? McKinsey director Gordon Orr’s annual predictions.more

report | McKinsey Global Institute

India’s tech opportunity: Transforming work, empowering people

December 2014—A dozen disruptive technologies can add up to $1 trillion in GDP by 2025 and help bring millions of Indians up the MGI Empowerment Line.more

article | McKinsey Quarterly

Viewing banking opportunities through different lenses

September 2014—Surging numbers of middle-class borrowers in emerging markets are a big factor in banking’s growth, but there’s also plenty of potential in the upper reaches.more


Understanding India’s economic geography

October 2014—The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.more

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