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Winning in Emerging Markets

From oxcart to Wal-Mart
article | McKinsey Quarterly

From oxcart to Wal-Mart: Four keys to reaching emerging-market consumers

October 2012—To get products to customers in emerging markets, global manufacturers need strategies for navigating both the traditional and the modern retail landscapes.more

Editor's choice

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article | McKinsey Quarterly

Developing winning products for emerging markets

May 2013—To master the extremes of a fast-changing competitive landscape, challenge your company’s assumptions about designing, developing, and manufacturing  products for these regions.more

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article | McKinsey Quarterly

Parsing the growth advantage of emerging-market companies

May 2012—Surprisingly little of their edge is attributable to starting from a smaller revenue base. They also seem to invest more, allocate resources more fluidly, and spot fast-growing segments.more

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article | McKinsey Quarterly

Building brands in emerging markets

September 2012—Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.more

Global cities of the future: an interactive
article

Global cities of the future: An interactive map

June 2012—Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.more

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Consumers rising

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article

Taking Vietnam’s economy to the next level

February 2012—To continue on a strong GDP growth trajectory, the country should work to raise its labor productivity.more

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report | McKinsey Global Institute

The archipelago economy: Unleashing Indonesia's potential

September 2012—Indonesia's fast-growing economy could become the world's 7th largest by 2030, up from 16th today, but only if it can further boost productivity to meet growth targets.more

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Transforming a fixed-line incumbent: An interview with Telekom Malaysia’s CTIO

June 2012—Giorgio Migliarina, the chief technology and innovation officer of Telekom Malaysia, took on one of the toughest challenges in his sector: to turn a fixed-line incumbent into a lean, competitive machine—and to do it quickly. more

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Effective global organization

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report | McKinsey Global Institute

Infrastructure productivity: How to save $1 trillion a year

January 2013—Just keeping pace with projected global GDP growth will require an estimated $57 trillion in infrastructure investment between now and 2030. Practical steps can reduce infrastructure spending by 40 percent—an annual saving of $1 trillion—by boosting productivity. more

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, McKinsey Global Institute, Operations Practice, Organization Practice, Retail Practice, Strategy Practice.