Submit your application to McKinsey, update your existing application profile, and/or retrieve your draft/past application(s).
To ensure the security of your profile information, please re-enter your password.
Don’t have an account? Register here.
Register to get full access to our articles and reports, including those by McKinsey Quarterly and the McKinsey Global Institute, and to subscribe to our newsletters and e-mail alerts.
Gain full access to articles and reports, including those by McKinsey Quarterly and the McKinsey Global Institute, and subscribe to our newsletters and e-mail alerts.
Sorry, something went wrong and we cannot reset your password right now. Please try again later.
Please enter the e-mail address you use to sign into your account.
Thank you.
If your e-mail address is associated with an account in our system, we have sent you instructions on how to reset your password.
July 2010—Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries.more
July 2010—In this interactive presentation—one in a series of multimedia frameworks—Lowell Bryan, a director in McKinsey’s New York office, describes the strategic control map, a framework that tracks the dynamics of market capitalization within industries.more
April 2009—In this interactive presentation—one in a series of multimedia frameworks—McKinsey director Rob Latoff offers insight into the industry cost curve, a business school classic for understanding pricing. By bringing discipline and a practical set of definitions to bear, this framework can be applied to real-world, competitive markets.more
July 2008—In this interactive presentation—one in a series of multimedia frameworks—McKinsey director emeritus John Stuckey comments on SCP, a framework that illustrates the influence of an industry's structure on the conduct and performance of industry players, and the effects of external shocks on all three.more
August 1993—A strategy as risky as vertical integration can only succeed when it is chosen for the right reasons.more
November 2011—It’s possible, though far from certain, that oil prices will spike in the years ahead. Here’s why—and how you can prepare. more
April 2011—As the Web experience evolves, smartphones may soon live up to their name, and every business’s mobile strategy will grow in importance.more
December 2010—Packaged-goods companies have been socked by rising commodity prices. Executives in other industries can learn from their experience.more
March 2013—About one-third of early buyers in Japan say their next car may not be an electric vehicle. Companies should heed their complaints.more
March 2013—Big savings are available to companies that look beyond their utility bills and understand the broader economic costs of their water consumption.more
October 2012—In many industries, depreciated fixed assets provide a cost edge that favors incumbents. Airlines are different.more
October 2012—A sizable share of consumers say they are willing to pay a small premium—but willingness to pay melts away as the premium rises.more
July 2012—Innovative ways of reaching unbanked companies will be the key to capturing emerging-market opportunities.more
July 2012—New research indicates that when companies deploy marketing resources locally, they may raise growth and efficiency more than they would with centralized functions.more
July 2012—More employees are using tablet devices and smartphones for work-related tasks, and that’s raising security concerns.more
As new players and market opportunities upend industries, leaders can gain powerful insights from the experience of sectors other than their own and from the strategic principles that continue to shape the nature of competition.