Start a new application to McKinsey, retrieve your draft application(s) or access
or update your online account.
To ensure the security of your profile information, please re-enter your password.
Don’t have an account? Register here.
Register to get full access to our articles and reports, including those by McKinsey
Quarterly and the McKinsey Global Institute, and to subscribe to our newsletters
and e-mail alerts.
Gain full access to articles and reports, including those by McKinsey Quarterly
and the McKinsey Global Institute, and subscribe to our newsletters and e-mail alerts.
Sorry, something went wrong and we cannot reset your password right now. Please
try again later.
Please enter the e-mail address you use to sign into your account.
If your e-mail address is associated with an account in our system, we have sent
you instructions on how to reset your password.
December 2014—What do mobile shoppers really want? Less than many retailers think.more
November 2014—As spending on digital advertising keeps growing, companies must adapt their traditional marketing model and capabilities for the investment to be effective.more
November 2014—Meeting ever-increasing consumer expectations requires senior executives to place design at the center of business strategy.more
October 2014—How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.more
September 2014—Most companies are inundated with data, know how they would like to use it, yet can’t get it to work. It’s time to step away from the dashboard and get personal.more
August 2014—To turn new technologies into profits and growth, marketing and IT will need to change how they work—and how they work together.more
August 2014—Digital customer service is now a strategic imperative, but its adoption is hampered by weaknesses in delivery strategies and incomplete measurement of its effectiveness.more
June 2014—Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.more
June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more
June 2014—How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Marketing & Sales Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.