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February 2015—New data and better coordination can create value in the sales channel.more
February 2015—Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.more
February 2015—B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.more
February 2015—New digital upstarts are threatening the bottom lines, growth prospects, and even business models of traditional service providers. It’s time for incumbents to innovate—or be left behind.more
February 2015—The head of the hotel company’s loyalty program, Mark Vondrasek, describes its approach to technology, guest loyalty, and disruptive new competitors.more
February 2015—Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.more
February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more
February 2015—Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories.more
February 2015—A host of emerging technologies are poised to personalize consumer experiences radically. Here’s how banks can prepare.more
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