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data analytics management
article | McKinsey Quarterly

Views from the front lines of the data-analytics revolution

March 2014—At a unique gathering of data-analytics leaders, new solutions began emerging to vexing privacy, talent, organizational, and frontline-adoption challenges.more

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The three Cs of customer satisfaction: Consistency, consistency, consistency

March 2014—It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.more

analyzing data social media
article | McKinsey Quarterly

The strength of ‘weak signals’

February 2014—Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead.more

article | McKinsey Quarterly

Why the COO should lead social-media customer service

January 2014—Although social channels have become powerful and cost-effective tools for customer service, management may be in the wrong hands.more


Why marketers should keep sending you e-mails

January 2014—There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts.more


Why can’t we be friends? Five steps to better relations between CFOs and CMOs

December 2013—The application of data analytics offers a useful approach to build more collaboration in support of stronger growth.more

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Reimagining India: A conversation with Christopher Graves

December 2013—The global CEO of Ogilvy Public Relations Worldwide discusses the difficulties in simultaneously promoting India as exotic and amazing to tourists, while assuring foreign investors of the country’s stability and potential.more

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article | McKinsey Quarterly

How B2B companies talk past their customers

October 2013—New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.more

article | McKinsey Quarterly

The coming era of ‘on-demand’ marketing

April 2013—Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.more

article | McKinsey Quarterly

Capturing business value with social technologies

November 2012—As these powerful technologies shake up productivity and growth across industries, they will create new organizational imperatives.more

article | McKinsey Quarterly

Building brands in emerging markets

September 2012—Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.more

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Marketing & Sales Practice.