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Marketing & Sales

A virtuous cycle for top-line growth
article | McKinsey Quarterly

A virtuous cycle for top-line growth

February 2015—New data and better coordination can create value in the sales channel.more

Editor's choice

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article | McKinsey Quarterly

Brand success in an era of Digital Darwinism

February 2015—Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.more

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article | McKinsey Quarterly

Do you really understand how your business customers buy?

February 2015—B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.more

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article | McKinsey Quarterly

Service innovation in a digital world

February 2015—New digital upstarts are threatening the bottom lines, growth prospects, and even business models of traditional service providers. It’s time for incumbents to innovate—or be left behind.more

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interview | McKinsey Quarterly

Redefining service innovation at Starwood

February 2015—The head of the hotel company’s loyalty program, Mark Vondrasek, describes its approach to technology, guest loyalty, and disruptive new competitors.more

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interview | McKinsey Quarterly

Marketing the Mercedes way

February 2015—Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.more

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interview | McKinsey Quarterly

How Google breaks through

February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more

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article | McKinsey Quarterly

The dawn of marketing’s new golden age

February 2015—Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories.more

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article

Adapting to digital consumer decision journeys in banking

February 2015—A host of emerging technologies are poised to personalize consumer experiences radically. Here’s how banks can prepare.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Marketing & Sales Practice.