The coming era of ‘on-demand’ marketing

April 2013—Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.more

Putting big data and advanced analytics to work

September 2012—In a video feature, McKinsey director David Court explains how companies can improve their decisions and performance by getting powerful new tools in the hands of frontline managers.more

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Building brands in emerging markets

September 2012—Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.more

Measuring marketing’s worth

May 2012—You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.more

Capturing business value with social technologies

November 2012—As these powerful technologies shake up productivity and growth across industries, they will create new organizational imperatives.more

Engaging boards on the future of marketing

February 2013—At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom.more

The human factor in service design

January 2012—Focus on the human side of customer service to make it psychologically savvy, economically sound, and easier to scale. more

The trouble with travel distribution

February 2012—It’s among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel’s next wave.more

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Enduring Ideas: The industry cost curve

April 2009—In this interactive presentation—one in a series of multimedia frameworks—McKinsey director Rob Latoff offers insight into the industry cost curve, a business school classic for understanding pricing. By bringing discipline and a practical set of definitions to bear, this framework can be applied to real-world, competitive markets.more

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Freeing up the sales force for selling

July 2011—Most sales reps spend less than half of their time actually selling. Here’s how companies can reshape sales operations to allow them to focus on their real job.more

Competing through data: Three experts offer their game plans

October 2011—MIT professor Erik Brynjolfsson, Cloudera cofounder Jeff Hammerbacher, and Butler University men’s basketball coach Brad Stevens reflect on the power of data.more

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Starbucks’ quest for healthy growth: An interview with Howard Schultz

March 2011—The company once grew fast. Now CEO Howard Schultz wants it to grow with discipline—in emerging and developed markets alike.more

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Meet the Chinese consumer of 2020

March 2012—Evolving economic profiles will continue to be the most important trend shaping the market.more