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November 2015—Even as organizations assemble digital building blocks for the long term, they also need short-term, pragmatic moves that meet customer expectations and protect core businesses today.more
November 2015—To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.more
October 2015—For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.more
September 2015—It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.more
September 2015—Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani explains how companies can make the transition.more
August 2015—Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.more
July 2015—Everyone wants to go digital. The first step is truly understanding what that is.more
July 2015—Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.more
July 2015—New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.more
July 2015—Adobe executives discuss the company’s move from selling shrink-wrapped products to offering web-based software and services.more
May 2015—Big companies are finding growth in new markets by harnessing an underused asset—their brands.more
May 2015—How do companies stay ahead when everyone is accelerating? Not by merely adapting to changing conditions, but by doing so quickly and decisively, according to McKinsey’s Marc Singer.more
May 2015—What is marketing technology and why does it matter? Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain.more
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The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.