Insights & Publications

Marketing & Sales

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Five ways to get more from digital advertising

November 2014—As spending on digital advertising keeps growing, companies must adapt their traditional marketing model and capabilities for the investment to be effective.more

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What every executive needs to know about design

November 2014—Meeting ever-increasing consumer expectations requires senior executives to place design at the center of business strategy.more

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Developing a global digital strategy

October 2014—How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.more

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Want big data sales programs to work? Get emotional

September 2014—Most companies are inundated with data, know how they would like to use it, yet can’t get it to work. It’s time to step away from the dashboard and get personal.more

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Getting the CMO and CIO to work as partners

August 2014—To turn new technologies into profits and growth, marketing and IT will need to change how they work—and how they work together.more

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Why companies should care about e-care

August 2014—Digital customer service is now a strategic imperative, but its adoption is hampered by weaknesses in delivery strategies and incomplete measurement of its effectiveness.more

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Using marketing analytics to drive superior growth

June 2014—Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.more

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Using big data to make better pricing decisions

June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more

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Is sports sponsorship worth it?

June 2014—How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.more

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Mastering digital marketing

June 2014—The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.more

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About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Marketing & Sales Practice.