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May 2015—Accelerating the country’s rate of digital adoption could unlock billions of euros in economic value. The key is in executing a comprehensive digital transformation.more
May 2015—What is marketing technology and why does it matter? Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain.more
April 2015—Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so leaders can write their organizations’ second act.more
April 2015—The leaders of Anaplan, Jive Software, and Synopsys discuss their experiences growing their companies while managing the challenges that accompany rapid expansion.more
March 2015—As digitization creates new cyberthreats, businesses should make security an integrated part of their IT infrastructure.more
March 2015—Digitization is giving rise to a new form, with a scale and complexity that challenge managerial conventions.more
February 2015—Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees.more
February 2015—There have been false dawns before, but this technology is poised to deliver cost benefits and to advance innovation in manufacturing.more
February 2015—Software is a key to market differentiation and value creation for an increasing number of products and services.more
February 2015—Who says innovation is only for start-ups? In these interviews, the heads of three large, established companies—Intuit, Idealab, and Autodesk—argue there’s no reason big players can’t develop the next big thing.more
February 2015—Here’s what countries and executives need to know to benefit from the next—and markedly different—wave of globalization.more
February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more
January 2015—The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and then capture social’s benefits.more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the High Tech Practice, Telecommunications Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.