Insights & Publications

High Tech, Telecoms & Internet

art
article

Closing France’s €100 billion digital gap

May 2015—Accelerating the country’s rate of digital adoption could unlock billions of euros in economic value. The key is in executing a comprehensive digital transformation.more

Editor's choice

Marketing_technology_work_1536x1536_Thumbnail
interview

Making marketing technology work

May 2015—What is marketing technology and why does it matter? Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain.more

Grow Fast 2_1536x1536_Thumbnail
article

Grow fast or die slow: Pivoting beyond the core

April 2015—Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so leaders can write their organizations’ second act.more

Grow_fast_die_slow_1536x1536_Thumbnail
interview

The reality of growth in the software industry

April 2015—The leaders of Anaplan, Jive Software, and Synopsys discuss their experiences growing their companies while managing the challenges that accompany rapid expansion.more

  • includes:
    •  
ProtectingEnterpriseWithCyber_1536x1536_Original_Thumbnail
article

Protecting the enterprise with cybersecure IT architecture

March 2015—As digitization creates new cyberthreats, businesses should make security an integrated part of their IT infrastructure.more

Hyperscale_1536x1536_Thumbnail
article | McKinsey Quarterly

Competition at the digital edge: ‘Hyperscale’ businesses

March 2015—Digitization is giving rise to a new form, with a scale and complexity that challenge managerial conventions.more

Applying design thinking_1536x1536_Thumbnail
interview

Applying design thinking across the business: An interview with Citrix’s Catherine Courage

February 2015—Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees.more

  • includes:
    •  
3D_printing_1536x1536_Thumbnail
article | McKinsey Quarterly

Are you ready for 3-D printing?

February 2015—There have been false dawns before, but this technology is poised to deliver cost benefits and to advance innovation in manufacturing.more

software_startup_1536x1536_Thumbnail
article | McKinsey Quarterly

The perils of ignoring software development

February 2015—Software is a key to market differentiation and value creation for an increasing number of products and services.more

1536x1536_Carl_Bass_004_Thumbnail
interview

How big companies can innovate

February 2015—Who says innovation is only for start-ups? In these interviews, the heads of three large, established companies—Intuit, Idealab, and Autodesk—argue there’s no reason big players can’t develop the next big thing.more

  • includes:
    •  
Harnessing_power_of_global_flows_1536x1536_Thumbnail
article | McKinsey Quarterly

Harnessing the power of shifting global flows

February 2015—Here’s what countries and executives need to know to benefit from the next—and markedly different—wave of globalization.more

Lorraine_Twohill_1536x1536_Thumbnail
interview | McKinsey Quarterly

How Google breaks through

February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more

mck-microbloging_1536sq_Thumbnail
survey

Transforming the business through social tools

January 2015—The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and then capture social’s benefits.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the High Tech Practice, Telecommunications Practice.