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The truth about growth and value stocks

Investors and fund managers build entire portfolios around the premise that growth stocks grow faster than value stocks. The problem is that they don’t.

January 2007 | byBin Jiang and Timothy Koller

What’s in a name? In the vernacular of equity markets, the words “growth” and “value” convey the specific characteristics of stock categories that are deeply embedded in the investment strategies of investors and fund managers. Leading US market indexes, such as the S&P 500, the Russell 1000, and the Dow Jones Wilshire 2500, all divide themselves into growth- and value-style indexes. Academics also use these categories as shorthand, arguing at length over which investment approach creates more value—a value strategy or a growth strategy. These names explicitly convey the expectation that growth stocks will have higher revenue growth prospects than value stocks.1 And investors, even large institutional ones, often make investment decisions based largely on those expectations.2

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The truth about growth and value stocks

It’s not illogical that executives would often draw from this reality an assumption that having the label growth or value attached to a company’s shares can actually drive prices up or push them lower. In our experience, many executives have expended considerable effort plotting to attract more growth investors, believing that an influx of growth investors leads to higher valuations of a stock. Some executives even turn this assumption into a rationale for using a high share price to defend risky acquisition programs—for example, in deference to presumed shareholder expectations of growth.

The trouble is that such thinking is wrong in both cases. Evidence comes from a recent McKinsey analysis of the S&P/Barra indexes of S&P 500 companies.3 Although growth stocks are indeed valued at a higher level than value stocks on average, as measured by market-to-book ratios (M/Bs),4 their revenue growth rates are virtually indistinguishable from those of value stocks (Exhibit 1). The growth index’s 10.1 percent median compounded revenue growth rate for 2002 to 2005 is not statistically different from the 8.7 percent median of the value index. Thus, the probability that a company designated as a growth stock will deliver a given growth rate is virtually indistinguishable from the probability that a value company will do so.

Exhibit 1

Companies that show up on growth indexes actually don’t grow appreciably faster than those that show up on value indexes.

What does distinguish companies on growth indexes from those on value indexes is return on invested capital. For the value index, the median ROIC, averaged over three years, and excluding goodwill, is only 15 percent, compared with 35 percent for the growth index (Exhibit 2). In other words, the average growth stock is likely to deliver twice the average value stock’s book return on capital. In fact, the correlation of M/Bs with ROIC in 2005 was 20 percent, versus 1 percent for growth rates.

Exhibit 2

Growth stocks have much better returns on invested capital than do value stocks.

The point is not that ROIC is a better filter for separating growth stocks from value stocks; it is that the concepts of growth versus value are just not meaningful. Companies can have high price-to-earnings ratios (P/Es) and M/Bs because they have high growth and moderate ROICs, low growth and high ROICs, or high growth and high ROICs. Branded consumer products companies, for example, have high ROICs but modest growth, while hot retail companies have high growth and modest ROICs. This point may seem counterintuitive, but it is actually consistent with the conceptual drivers of value. Both a company’s ability to grow and its ability to earn returns greater than its cost of capital generate higher cash flows—and hence higher valuations.5 Therefore, a high M/B or P/E for a company that is not growing fast is hardly surprising. At such companies, higher returns simply make up for slower growth.

Consider two otherwise similar companies, one with a higher ROIC. For these companies to generate the same growth in future cash flows, the higher-ROIC company needs to invest less capital back into its business than the lower-ROIC company. The excess cash at the higher-ROIC company can then be plowed into higher-return projects or given back to shareholders.6 Naturally, a company with a higher ROIC is valued at a higher level. In fact, any growth index includes many familiar names that enjoy high ROICs but actually have delivered limited growth relative to their industries from 2002 to 2005. Examples include Boeing (0.5 percent), Heinz (1.6 percent), Anheuser-Busch (3.5 percent), Altria (3.5 percent), DuPont (4.5 percent), Kimberly-Clark (5.4 percent), Hershey (5.5 percent), Coca-Cola (5.7 percent)—compared with a median growth rate of 9.6 percent for S&P 500 companies.7 Furthermore, executives who believe that attracting more growth investors will improve the value of businesses are bound to be disappointed. Our analysis of companies whose stocks have been newly designated as growth stocks clearly shows that growth investors don’t precipitate a change in valuation levels. Rather, they respond to it, moving into a stock only after the share price has already moved to a higher M/B or P/E. And while the number of growth investors does sometimes increase up to three months before a sustained increase in the M/B, it often takes them as long as 12 months after an increase in valuation.

Stocks downgraded from growth to value show a more striking pattern: when these stocks changed to value status, their M/Bs peaked and then headed into a sustained decline. Here again, growth investors hold onto a stock until they regard its revaluation as a trend. Sometimes they reach that conclusion fairly quickly, divesting within the first quarter after the stock’s revaluation. Often they take much longer—as long as two and a half years.

Simple attempts to discriminate between companies by a dimension or two will always fail to capture the variety of their characteristics, particularly in cyclical industries, where a company’s ROIC may change radically from year to year. Even worse, simple classification attempts may mislead investors. Many so-called value companies are distressed and in need of a turnaround. Companies and investors would be better off focusing on a company’s fundamental performance and valuation rather than making arbitrary style comparisons. That’s what the best investors do.

About the authors

Bin Jiang is a consultant in McKinsey’s New York office, where Tim Koller is a partner.

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The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Corporate Finance Practice.