Insights & Publications

Consumer & Retail

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Using big data to make better pricing decisions

June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more

Editor's choice

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article | McKinsey Quarterly

Monetizing mobile apps: Striking the right balance

June 2014—More companies are discovering that an application programming interface can turn their data into new revenue streams.more

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Digitizing the consumer decision journey

June 2014—In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.more

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Accelerating the digitization of business processes

May 2014—Customers want a quick and seamless digital experience, and they want it now.more

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The seven traits of effective digital enterprises

May 2014—To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises share.more

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commentary | McKinsey Quarterly

Business, society, and the future of capitalism

May 2014—Unilever chief executive Paul Polman explains why capitalism must evolve, his company’s efforts to change, and how business leaders are critical to solving intractable problems.more

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In need of a retail turnaround? How to know and what to do

March 2014—More than 50 retailers in Europe, the Middle East, and Africa have been in distress since the global financial crisis, and many are in distress today. Some are in denial about their situation; others are busy fixing the wrong problems.more

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The three Cs of customer satisfaction: Consistency, consistency, consistency

March 2014—It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.