Start a new application to McKinsey, retrieve your draft application(s) or access
or update your online account.
To ensure the security of your profile information, please re-enter your password.
Don’t have an account? Register here.
Register to get full access to our articles and reports, including those by McKinsey
Quarterly and the McKinsey Global Institute, and to subscribe to our newsletters
and e-mail alerts.
Gain full access to articles and reports, including those by McKinsey Quarterly
and the McKinsey Global Institute, and subscribe to our newsletters and e-mail alerts.
Sorry, something went wrong and we cannot reset your password right now. Please
try again later.
Please enter the e-mail address you use to sign into your account.
If your e-mail address is associated with an account in our system, we have sent
you instructions on how to reset your password.
November 2015—To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.more
October 2015—After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.more
October 2015—Consumer-goods companies with weak cost management will struggle to increase the bottom line—no matter how much they grow.more
October 2015—We think so, and online sales of luxury goods could triple to €70 billion by 2025.more
September 2015—It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.more
September 2015—Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani explains how companies can make the transition.more
September 2015—Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly.more
September 2015—Our survey of local and multinational packaged-goods companies yields useful lessons on what it takes to succeed.more
August 2015—By looking at performance through the lens of economic profit, retailers can better understand the effectiveness of their business strategies.more
September 2015—Croatian conglomerate Agrokor is the top grocery player in five countries. In this interview, the company’s head of retail reflects on the rewards and challenges of cross-border growth.more
August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more
August 2015—China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.more
August 2015—Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.