Insights & Publications

Consumer & Retail

interview | McKinsey Quarterly

From bottom to top: Turning around the top team

November 2014—A case study of change at Philips illustrates the importance of the “soft stuff.”more

Editor's choice

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interview

Heineken’s CEO on leading a 150-year-old company

October 2014—As Heineken marks its 150th year, CEO Jean-François van Boxmeer speaks about innovation, managing for the long term, and how he aims to uphold the company’s rich legacy. more

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commentary

Developing a global digital strategy

October 2014—How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.more

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The glittering power of cities for luxury growth

September 2014—The global economy is experiencing an unprecedented shift toward emerging-market cities. Here’s a road map of where luxury-goods companies should compete in the next decade.more

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interview

How digital is transforming retail: The view from eBay

July 2014—Does mobile commerce spell the end of traditional stores? In this series of short videos, Devin Wenig, the president of eBay Marketplaces, explains the impact of digitization and why retailers must evolve to survive.more

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Using big data to make better pricing decisions

June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more

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article | McKinsey Quarterly

Monetizing mobile apps: Striking the right balance

June 2014—More companies are discovering that an application programming interface can turn their data into new revenue streams.more

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Digitizing the consumer decision journey

June 2014—In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.more

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Accelerating the digitization of business processes

May 2014—Customers want a quick and seamless digital experience, and they want it now.more

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The seven traits of effective digital enterprises

May 2014—To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises share.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.