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December 2013—Even the world’s biggest brands can struggle to succeed in India. Coca-Cola chairman and CEO Muhtar Kent urges global companies to accept the market as it is, not as they wish it to be.more
December 2013—Consumer-facing companies typically know more about their end customers than contract manufacturers do. Passing that knowledge along is good for everyone.
October 2013—The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade.more
July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more
July 2013—The head of the international retailer explores what it means to have a global family of local brands, the Internet’s impact on grocers, and how supermarkets can focus on the customer experience of fresh foods.more
May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more
March 2013—The rapid path from retailing to e-tailing is encouraging consumption and reshaping the industry. more
March 2013—Technology is increasingly fundamental to competitive advantage in the consumer-packaged-goods industry. IT leaders are stepping up to the challenge.more
October 2012—To get products to customers in emerging markets, global manufacturers need strategies for navigating both the traditional and the modern retail landscapes.more
August 2012—By 2025, annual consumption in emerging markets will reach $30 trillion—the biggest growth opportunity in the history of capitalism. To compete for the prize, companies must master ten key disciplines.more
February 2012–Greater complexity requires better organizational design.more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.