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Consumer & Retail

Busting mobile shopping myths
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Busting mobile-shopping myths

December 2014—What do mobile shoppers really want? Less than many retailers think.more

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Making stores matter in a multichannel world

December 2014—As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate.more

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interview

How to win in online grocery: Advice from a pioneer

December 2014—Christian Wanner, cofounder of one of Europe’s first and largest online grocery stores, talks about what works, what doesn’t, and what will change in food retailing as e-commerce continues to heat up.more

Editor's choice

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America the frugal: US Consumer Sentiment Survey

December 2014—The slow start to the US holiday shopping season is no anomaly. Our latest Consumer Economic Sentiment survey finds that some six years after the Great Recession, Americans remain reluctant spenders.more

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interview | McKinsey Quarterly

From bottom to top: Turning around the top team

November 2014—A case study of change at Philips illustrates the importance of the “soft stuff.”more

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Three ways companies can make co-creation pay off

December 2014—Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading companies do it.more

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interview

Heineken’s CEO on leading a 150-year-old company

October 2014—As Heineken marks its 150th year, CEO Jean-François van Boxmeer speaks about innovation, managing for the long term, and how he aims to uphold the company’s rich legacy. more

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commentary

Developing a global digital strategy

October 2014—How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.more

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The glittering power of cities for luxury growth

September 2014—The global economy is experiencing an unprecedented shift toward emerging-market cities. Here’s a road map of where luxury-goods companies should compete in the next decade.more

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interview

How digital is transforming retail: The view from eBay

July 2014—Does mobile commerce spell the end of traditional stores? In this series of short videos, Devin Wenig, the president of eBay Marketplaces, explains the impact of digitization and why retailers must evolve to survive.more

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Using big data to make better pricing decisions

June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more

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article | McKinsey Quarterly

Monetizing mobile apps: Striking the right balance

June 2014—More companies are discovering that an application programming interface can turn their data into new revenue streams.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.