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Consumer & Retail


In need of a retail turnaround? How to know and what to do

March 2014—More than 50 retailers in Europe, the Middle East, and Africa have been in distress since the global financial crisis, and many are in distress today. Some are in denial about their situation; others are busy fixing the wrong problems.more

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The three Cs of customer satisfaction: Consistency, consistency, consistency

March 2014—It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.more

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A multifaceted future: The jewelry industry in 2020

February 2014—The trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewelry sector, but at a much faster pace.more


‘Get the strategy and the team right’: An interview with the CEO of Henkel

February 2014—Kasper Rorsted, head of the global manufacturer since 2008, discusses the company’s growth plans, what it takes to hire good people, and how he fosters dialogue with customers and employees.more

article | McKinsey Quarterly

When Toyota met e-commerce: Lean at Amazon

February 2014—Amazon’s former head of global operations explains why the company was a natural place to apply lean principles, how they’ve worked in practice, and where the future could lead.more


Tough choices for consumer-goods companies

December 2013—Increasingly empowered consumers, rising yet volatile input prices, and tricky emerging markets mean global consumer-packaged-goods companies must rethink how they do business. Here’s a guide.more


Thinking outside the bottle

December 2013—Even the world’s biggest brands can struggle to succeed in India. Coca-Cola chairman and CEO Muhtar Kent urges global companies to accept the market as it is, not as they wish it to be.more

article | McKinsey Quarterly

Bringing the voice of the customer into the factory

December 2013—Consumer-facing companies typically know more about their end customers than contract manufacturers do. Passing that knowledge along is good for everyone. more


How retailers can keep up with consumers

October 2013—The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.