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What it takes to deliver breakthrough customer experiences

What it takes to deliver breakthrough customer experiences

November 2015—To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.more

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The digital future of consumer-packaged-goods companies

October 2015—After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.more

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article | McKinsey Quarterly

When subpar operations threaten margin growth

October 2015—Consumer-goods companies with weak cost management will struggle to increase the bottom line—no matter how much they grow.more


Is luxury e-commerce nearing its tipping point?

October 2015—We think so, and online sales of luxury goods could triple to €70 billion by 2025.more


Building a design-driven culture

September 2015—It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.more


Making design a business priority

September 2015—Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani explains how companies can make the transition.more

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Achieving customer-management excellence in emerging markets

September 2015—Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly.more

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Understanding Indonesia’s consumer-goods market

September 2015—Our survey of local and multinational packaged-goods companies yields useful lessons on what it takes to succeed.more


Is your company a value creator or a value destroyer?

August 2015—By looking at performance through the lens of economic profit, retailers can better understand the effectiveness of their business strategies.more


Becoming a regional powerhouse in food retailing

September 2015—Croatian conglomerate Agrokor is the top grocery player in five countries. In this interview, the company’s head of retail reflects on the rewards and challenges of cross-border growth.more

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Modern grocery and the emerging-market consumer: A complicated courtship

August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more


Five keys to connecting with China’s wired consumers

August 2015—China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.more


Amazon China’s president on ‘transformative’ technologies

August 2015—Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.