Insights & Publications

Consumer & Retail

Modern grocery and the emerging-market consumer: A complicated courtship
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Modern grocery and the emerging-market consumer: A complicated courtship

August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more

Editor's choice

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Five keys to connecting with China’s wired consumers

August 2015—China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.more

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Amazon China’s president on ‘transformative’ technologies

August 2015—Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.more

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Smarter schedules, better budgets: How to improve store operations

August 2015—Through activity-based labor scheduling and budgeting, retailers can cut store labor costs by up to 12 percent while improving both customer service and employee satisfaction.more

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East Africa: The next hub for apparel sourcing?

August 2015—East African countries—in particular, Ethiopia and Kenya—have the potential to become bigger players in garment manufacturing. But the road ahead won’t be easy.more

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Cracking the digital-shopper genome

August 2015—Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.more

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Secrets to implementation success

July 2015—What do successful implementers do differently from other companies? Our survey of more than 2,200 executives yields actionable answers.more

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Turning down the cost of utilities in retail

June 2015—A holistic approach is helping retailers overcome barriers, prioritize activities, and accelerate payback of energy-saving measures in stores.more

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article | McKinsey Quarterly

Cohabiting with your e-commerce partners

June 2015—Top-performing consumer-product companies are aiming to strengthen their digital-channel strategies by locating teams at Amazon and other key players.more

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Three myths about growth in consumer packaged goods

June 2015—We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.more

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Incumbents as attackers: Brand-driven innovation

May 2015—Big companies are finding growth in new markets by harnessing an underused asset—their brands.more

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Why China’s consumers will continue to surprise the world

May 2015—Fears about China’s slowing economy are overblown, authors Jeffrey Towson and Jonathan Woetzel argue in this adapted excerpt from the follow-up to their The One Hour China Book.more

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Learning from South Korea’s mobile-retailing boom

May 2015—As omnichannel retailing transforms this nation of 50 million people, retailers around the world should be watching—and learning.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.