Insights & Publications

Consumer & Retail

Turning pricing power into profit
article

Turning pricing power into profit

March 2015—Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other measures. Here are five steps to growth through pricing.more

Editor's choice

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article | McKinsey Quarterly

A virtuous cycle for top-line growth

February 2015—New data and better coordination can create value in the sales channel.more

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article | McKinsey Quarterly

Why yesterday’s channel practices won’t win over emerging-market consumers

February 2015—Latin American consumer-product companies that use sophisticated data-oriented tools achieve superior price differentiation.more

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interview | McKinsey Quarterly

Marketing the Mercedes way

February 2015—Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.more

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interview | McKinsey Quarterly

How Google breaks through

February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more

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article

Bringing out the best in people

January 2015—Providing good service has never been easy. Meeting rising customer expectations requires companies focus on building the capabilities their people need to make full use of their talents.more

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article

Busting mobile-shopping myths

December 2014—What do mobile shoppers really want? Less than many retailers think.more

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article

Making stores matter in a multichannel world

December 2014—As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate.more

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interview

How to win in online grocery: Advice from a pioneer

December 2014—Christian Wanner, cofounder of one of Europe’s first and largest online grocery stores, talks about what works, what doesn’t, and what will change in food retailing as e-commerce continues to heat up.more

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America the frugal: US Consumer Sentiment Survey

December 2014—The slow start to the US holiday shopping season is no anomaly. Our latest Consumer Economic Sentiment survey finds that some six years after the Great Recession, Americans remain reluctant spenders.more

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interview | McKinsey Quarterly

From bottom to top: Turning around the top team

November 2014—A case study of change at Philips illustrates the importance of the “soft stuff.”more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.