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March 2014—It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.more
February 2014—The trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewelry sector, but at a much faster pace.more
February 2014—Kasper Rorsted, head of the global manufacturer since 2008, discusses the company’s growth plans, what it takes to hire good people, and how he fosters dialogue with customers and employees.more
February 2014—Amazon’s former head of global operations explains why the company was a natural place to apply lean principles, how they’ve worked in practice, and where the future could lead.more
December 2013—Increasingly empowered consumers, rising yet volatile input prices, and tricky emerging markets mean global consumer-packaged-goods companies must rethink how they do business. Here’s a guide.more
December 2013—Even the world’s biggest brands can struggle to succeed in India. Coca-Cola chairman and CEO Muhtar Kent urges global companies to accept the market as it is, not as they wish it to be.more
December 2013—Consumer-facing companies typically know more about their end customers than contract manufacturers do. Passing that knowledge along is good for everyone.
October 2013—The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade.more
July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more
July 2013—The head of the international retailer explores what it means to have a global family of local brands, the Internet’s impact on grocers, and how supermarkets can focus on the customer experience of fresh foods.more
May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.