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March 2015—Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other measures. Here are five steps to growth through pricing.more
February 2015—New data and better coordination can create value in the sales channel.more
February 2015—Latin American consumer-product companies that use sophisticated data-oriented tools achieve superior price differentiation.more
February 2015—Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.more
February 2015—Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.more
January 2015—Providing good service has never been easy. Meeting rising customer expectations requires companies focus on building the capabilities their people need to make full use of their talents.more
December 2014—What do mobile shoppers really want? Less than many retailers think.more
December 2014—As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate.more
December 2014—Christian Wanner, cofounder of one of Europe’s first and largest online grocery stores, talks about what works, what doesn’t, and what will change in food retailing as e-commerce continues to heat up.more
December 2014—The slow start to the US holiday shopping season is no anomaly. Our latest Consumer Economic Sentiment survey finds that some six years after the Great Recession, Americans remain reluctant spenders.more
November 2014—A case study of change at Philips illustrates the importance of the “soft stuff.”more
The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.
The creation of knowledge supports McKinsey’s core mission: helping our clients achieve distinctive, lasting, and substantial performance improvements. We publish our insights and those of external experts to help advance the practice of management and provide leaders with facts on which to base business and policy decisions. Views expressed by third-party authors are theirs alone.