Insights & Publications

Consumer & Retail

Building a design-driven culture

Building a design-driven culture

September 2015—It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.more


Making design a business priority

September 2015—Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani explains how companies can make the transition.more

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Achieving customer-management excellence in emerging markets

September 2015—Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly.more

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Understanding Indonesia’s consumer-goods market

September 2015—Our survey of local and multinational packaged-goods companies yields useful lessons on what it takes to succeed.more


Is your company a value creator or a value destroyer?

August 2015—By looking at performance through the lens of economic profit, retailers can better understand the effectiveness of their business strategies.more


Becoming a regional powerhouse in food retailing

September 2015—Croatian conglomerate Agrokor is the top grocery player in five countries. In this interview, the company’s head of retail reflects on the rewards and challenges of cross-border growth.more

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Modern grocery and the emerging-market consumer: A complicated courtship

August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more


Five keys to connecting with China’s wired consumers

August 2015—China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.more


Amazon China’s president on ‘transformative’ technologies

August 2015—Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.more

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Smarter schedules, better budgets: How to improve store operations

August 2015—Through activity-based labor scheduling and budgeting, retailers can cut store labor costs by up to 12 percent while improving both customer service and employee satisfaction.more


East Africa: The next hub for apparel sourcing?

August 2015—East African countries—in particular, Ethiopia and Kenya—have the potential to become bigger players in garment manufacturing. But the road ahead won’t be easy.more


Cracking the digital-shopper genome

August 2015—Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.more


Secrets to implementation success

July 2015—What do successful implementers do differently from other companies? Our survey of more than 2,200 executives yields actionable answers.more


Turning down the cost of utilities in retail

June 2015—A holistic approach is helping retailers overcome barriers, prioritize activities, and accelerate payback of energy-saving measures in stores.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.