Insights & Publications

Consumer & Retail

Incumbents as attackers
article

Incumbents as attackers: Brand-driven innovation

May 2015—Big companies are finding growth in new markets by harnessing an underused asset—their brands.more

Editor's choice

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book excerpt

Why China’s consumers will continue to surprise the world

May 2015—Fears about China’s slowing economy are overblown, authors Jeffrey Towson and Jonathan Woetzel argue in this adapted excerpt from the follow-up to their The One Hour China Book.more

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article

Learning from South Korea’s mobile-retailing boom

May 2015—As omnichannel retailing transforms this nation of 50 million people, retailers around the world should be watching—and learning.more

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article

Sewing up lower costs from falling commodity prices

April 2015—Apparel and footwear companies should be helped by tumbling commodity prices, especially for oil and cotton. But many miss out on significant savings by failing to truly understand their value chains.more

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article

Pricing in retail: Setting strategy

April 2015—This article—our first in a series on pricing in retail—focuses on key value categories (KVCs) and key value items (KVIs) as a core part of price strategy in today’s digital retail environment.more

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commentary

Business and society in the coming decades

April 2015—In the long term, corporate and societal interests converge. Walmart CEO Doug McMillon and SVP of sustainability Kathleen McLaughlin argue companies have an opportunity to use their scale and expertise to reshape global systems and mitigate complex problems.more

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article | McKinsey Quarterly

The globally effective enterprise

April 2015—Today’s technology enables integrated operations that can change the globalization penalty into a premium.more

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article | McKinsey Quarterly

How agile is your supply chain?

April 2015—Our research shows that ten operating practices are tied to higher service levels and lower inventory costs.more

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article | McKinsey Quarterly

Japan: Lessons from a hyperaging society

March 2015—The country’s population, already the world’s oldest, is aging quickly. Companies in Europe, North America, and Asia can learn from its experience.more

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article

Turning pricing power into profit

March 2015—Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other measures. Here are five steps to growth through pricing.more

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article | McKinsey Quarterly

A virtuous cycle for top-line growth

February 2015—New data and better coordination can create value in the sales channel.more

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article | McKinsey Quarterly

Why yesterday’s channel practices won’t win over emerging-market consumers

February 2015—Latin American consumer-product companies that use sophisticated data-oriented tools achieve superior price differentiation.more

About this content

The material on this page draws on the research and experience of McKinsey consultants and other sources. To learn more about our expertise, please visit the Consumer Packaged Goods Practice, Marketing & Sales Practice, Retail Practice.