Developing a fine-grained look at how digital consumers behave

July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more

‘Reshaping retail’: A conversation with Ahold CEO Dick Boer

July 2013—The head of the international retailer explores what it means to have a global family of local brands, the Internet’s impact on grocers, and how supermarkets can focus on the customer experience of fresh foods.more

Applying advanced analytics in consumer companies

May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more

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China’s e-tail revolution

March 2013—The rapid path from retailing to e-tailing is encouraging consumption and reshaping the industry. more

Designing a winning consumer goods organization

February 2012–Greater complexity requires better organizational design.more

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Winning with IT in consumer packaged goods: Seven trends transforming the role of the CIO

March 2013—Technology is increasingly fundamental to competitive advantage in the consumer-packaged-goods industry. IT leaders are stepping up to the challenge.more

Meet the Chinese consumer of 2020

March 2012—Evolving economic profiles will continue to be the most important trend shaping the market.more

The rise of the African consumer

November 2012—The single-largest business opportunity in Africa will be its rising consumer market. A McKinsey report, one of the first of its kind, offers a detailed profile of African consumers, including their demographics, behavior, and needs.more

Understanding Mexico’s evolving consumers

August 2012—Their behavior since the downturn contrasts sharply with that of their US neighbors. As the country’s economy rebounds, many of these differences will probably persist.more

The value proposition in multichannel retailing

May 2011—Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.more

Making sense of social media

June 2012–In this video series, McKinsey partners show that by mapping social-media initiatives to different stages of the consumer decision journey, companies can prioritize investments and provide customers with exceptional brand experiences.more

The commodity crunch in consumer packaged goods

December 2010—Packaged-goods companies have been socked by rising commodity prices. Executives in other industries can learn from their experience.more

Inside P&G’s digital revolution

November 2011—CEO Robert McDonald wants to make the consumer goods giant the world’s most technologically enabled company. Here’s how.more

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Older, smarter, more value conscious: The French consumer transformation

June 2010—Long-term trends reshaping the consumer landscape in France have implications for other developed countries too.more

Starbucks’ quest for healthy growth: An interview with Howard Schultz

March 2011—The company once grew fast. Now CEO Howard Schultz wants it to grow with discipline—in emerging and developed markets alike.more

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